Adrian J Cotterill, Editor-in-Chief
UK retailer Specsavers deployed a tactical campaign on JCDecaux’s Transvision network last night reacting to footballer Luis Suárez apparently biting Italy’s Giorgio Chiellini in a World Cup match earlier this week.
With the well-known slogan “should have gone to Specsavers”, the tongue-in-cheek DOOH campaign pointed out the difference between cannelloni and Chiellini and promoted the hashtags: #SHGTS, #ITA and #URU.
Chiellini or Cannelloni
The campaign was planned and booked with Manning Gottlieb OMD and Talon.
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