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Final #MWL14 Twitter Analysis

Andrew Neale

The organisers of Marketing Week Live switched their official twitter hashtag for the event from #MWL2014 to #MWL14 a few days before the event proper so our usual continuous tracking process (a rolling 30 day period) was shortened somewhat to five days as you will see below.

mwl14 final twitter analysis

No. of Tweets: 3,095
No. of Twitter impressions: 10,735,001
No. of Twitter users who tweeted: 1,061
No. of Twitter users reached: 4,828,795


Top Ten:

No Name No of Tweets
1 @VerticalLeap 91
2 @MWL2014 79
3 @RedRocketMedia 50
4 @ExperianMkt_UK 35
5 @kategraham23 32
6 @Kfield_MRI 32
7 @brandlearning 32
8 @colinalewis 28
9 @CommCorp 27
10 @AxonnMedia 22
No Name Impressions
1 @Lord_Sugar 3,431,393
2 @MarketingWeekEd 2,253,034
3 @MWL2014 640,809
4 @ExperianMkt_UK 566,876
5 @Econsultancy 187,133
6 @TheRealSJR 180,170
7 @TheMarketingSoc 149,979
8 @VerticalLeap 146,618
9 @BIMA 118,291
10 @DailyDOOH 109,343

Trending:

Other Hashtags
No Name No of Hashtags
1 #GuessMySketch 243
2 #MWL2014 85
3 #marketing 70
4 #mrx 31
5 #DigitalSignage 30
6 #optimeyes 25
7 #mark 25
8 #socialmedia 20
9 #eventprofs 20
10 #mobile 20
User Mentions
No Name No of Mentions
1 @MWL2014 733
2 @VerticalLeap 95
3 @MarketingWeekEd 91
4 @StickyAmy 52
5 @RedRocketMedia 44
6 @BeaverGroup 42
7 @LEGO_Group 41
8 @MarkMwl 39
9 @ExperianMkt_UK 36
10 @GES_EMEA 28

By Date:

Date Tweets
2014-06-27 Fri 1
2014-06-26 Thu 1320
2014-06-25 Wed 1450
2014-06-24 Tue 210
2014-06-23 Mon 114
Date Impressions
2014-06-27 Fri 0
2014-06-26 Thu 2,957,127
2014-06-25 Wed 7,038,121
2014-06-24 Tue 553,805
2014-06-23 Mon 185,948

Source: aka.tv


This entry was posted on Friday, June 27th, 2014 at 10:58 @498 and is filed under Scuttlebut. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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