Brightmove Media Drive To The Front
Adrian J Cotterill, Editor-in-Chief
BrightMove Media, who now very much look like the UK market leader in real-time digital moving media announced this week (somewhat earlier than expected) that it is extending its network to 350 London Taxis.
By October 1, 2014 the company will have added an extra 2x 200 screens – those screens of course being (dual sided) on the top of London’s iconic black taxis – that ‘ad space’ by the way is the ONLY UK-approved product of its kind currently on the road.
Since June 2013, BrightMove has run over twenty campaigns for brands as diverse as Mamma Mia, Billy Elliot, Pepsi, Cadbury, MasterCard and Hotel Tonight and so far, they have shown over 50 Million adverts.
This new media opportunity embraces the latest GPS positioning technology, enabling brands to target specific groups of people at different times of the day – for example, ‘up market shoppers’ or ‘evening commuters’.
All of this innovation is backed by a powerful, centralised media platform that allows real time monitoring of the network, and enables effective campaign management and detailed reporting for all the featured brands.
The roll-out of the technology will begin in September.
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