Adrian J Cotterill, Editor-in-Chief
Kinetic Active, Kinetic Worldwide’s new in-house technology division launching this multi-sensory campaign for Unilever’s new Surf fragrance back on June 30…
Bespoke digital 6-sheet units appeared in six UK shopping malls for a two-week campaign booked with JCDecaux Innovate that The DailyDOOH Gala Awards’ jury have fallen in love with (the one shown above was seen in The Oracle in Reading).
As we wrote earlier, the interactive drive is spearheaded by brand mascot Surfy.
The 6-sheet formats also come with scent emission units, sharing the new Surf laundry fragrance at timed intervals.
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