Alior Bank Interactive Multi-Touchpoint Digital Network
Adrian J Cotterill, Editor-in-Chief
What is it with weather in retail banking digital signage systems? How many times do we have to say it’s lazy, pointless, irrelevant ?
Anyway, rant over. Scala sent us these pictures of an interactive multi-touchpoint digital media network for Alior Bank in Poland put together by DDS Poland, a Scala Certified Partner.
In the world of retail banking, Alior Bank S.A. is a newcomer it seems as it was only launched across Poland in November 2008, when it opened 80 financial service centers and eight business centers across 10 regions in Poland’s largest cities.
Alior hopes to gain market share of between 2-4 percent of the retail banking sector in Poland and win the confidence and business of more than one million new customers.
Interestingly Alior was committed to reducing its carbon footprint and aimed to decrease its printed leaflets, brochures, statements and other paper-based products by 50 percent (compared to traditional retail banking businesses) and soon realised that digital retail media would enable them to demonstrate efficiency, modernity and technical competence whilst also supporting its ‘green” values’
Alior and DDS Poland recognised that several key touchpoints existed within a typical customer journey and designed a solution to fit. It’s worth describing here briefly…
- Front of store: High-impact, brief, product- and brand-building content is displayed on the storefront window enabling messages to reach passersby on the street. This content is designed to quickly engage, build brand recall and present a call to action, either to visit the bank or Alior’s Web site for more information. A powerful projection system broadcasts content onto a thin transparent film attached to the inside of the window, producing clear and impactful messaging.
- Welcome area: As a customer enters Alior Bank, he or she is greeted with a network of large-format (40”) plasma and LCD screens designed to help inform and guide them to the appropriate place. These screens also show localized news and weather content from selected Web/RSS feeds presented within an Alior-branded template designed with Scala software. Authorized staff can update key information in advance or in real time.
- Counters: Screens at service counters provide part of the queue management system. While Alior promotes its products and services, having something to watch while they queue gives customers the impression that their wait time is shorter. Once a customer does reach a counter they are likely to feel more positive and better informed than they would be without the network.
- Banking consultants and rest of store: Further “broadcast screens” (“one-way” communication channels) are located in key areas throughout the bank, including consulting areas and other areas where queuing is likely.
- Self-service interactive touch screens: In addition to the broadcast screens, Alior and DDS Poland designed and implemented separate interactive 17” screens complete with touch-sensitive capability enabling customers to select, store and even email key information to their personal accounts. Not only do they provide customers with instant access to information quickly, these kiosks also considerably reduce the amount of paper and other collateral traditionally produced by banks.
Alior has built the existing multichannel approach into their store concepts for 2009, and customer research conducted in 2009 will indicate how the service is used by customers and which parts are of most value to clarify areas for further development in 2010.
Leszek Golonka, Managing Director, DDS Poland told us “The Alior Bank digital retail project is undoubtedly the most advanced implementation of its type in Poland and a leading example of how converged media can work seamlessly to contribute to business growth, improved customer experience and reinforcement of core brand values”
He added “I am proud to say that the network has reduced the bank’s carbon footprint and made a visible positive difference in the way they do business. Alior’s network has been a great success, as confirmed by the interest it has generated in the rest of the financial market in Poland”
About DDS Poland
DDS Poland Sp. z o.o. specializes in the implementation of Digital Signage systems using a highly qualified team of Scala engineers who deliver best-in-class service to a range of clients on some of the most advanced projects of their kind.
They offer a complete turnkey solution from design and implementation to management and servicing. In order to further enhance their proposition, DDS has recently enhanced its design studio to increase its capacity and capability to produce custom content for digital signage networks. This full-service offering provides their clients with an optimal model for working in partnership and to realize mutual success.
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