SIS-Digital sister company I-Led Media is responsible for this 3.7m wide by 2.3m high external high bright video wall at the Tesco Extra superstore, located in Lincoln in the UK.
The screen, we are told, will be used to advertise a range of offers the store and chain is promoting. It’s also powered by Scala (as are the 40 players driving screens inside the store).
I-Led Media clients include Welcome Break, Harry Ramsden’s, Erste Bank, London Designer Outlet and Exterion Media (formerly CBS Outdoor).
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