DailyDOOH

Adrian J Cotterill, Editor-in-Chief

Some startups (and not just those in the wannabee TaxiTop business) should just go away and die and I know the industry will join me in agreeing that TruMedia is one of them.

Sad news then to report that TruMedia is trying to start afresh with a new website and team in Israel, we quote “TruMedia Announces Rebranding and New Mission of Assisting Marketers and Advertisers Increase Sales”.

July 3, 2014 saw TruMedia Measurement announce the rebranding of the company including a new mission and visual identity.

Its new mission is seemingly to help customers unleash the potential of targeting customers in real-time based on comprehensive advanced solutions.

A new management team has been put in place led by CEO Moshe Shlisel ten months ago (yeah, who knew)

Mr. Moshe Shlisel, TruMedia’s CEO commented “Our rebranding coincides with our mission of repositioning TruMedia in the context of the environment it operates in. We believe that it is an important indicator of who we are and what we stand for. We are taking the opportunity to strengthen and modernize how we represent ourselves in markets around the world to our clients and the communities in which we operate”.

Seriously. who cares?

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This entry was posted on Monday, July 14th, 2014 at 19:54 @871 and is filed under DailyDOOH Update. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.