Adrian J Cotterill, Editor-in-Chief
Amscreen Digital Solutions has today announced a partnership with one of the UK’s leading motorway service operators, Welcome Break.
As well as a five year renewal of the existing network of screens in forecourts and WH Smith retailers at Welcome Break locations, the deal will also see screens installed in break areas and team rooms to enable internal communications and better employee engagement.
The renewal of the existing contract includes a network of 59 screens across the Welcome Break estate providing advertised brands the opportunity to reach over 1.2m visitors to these venues every 2 weeks. This estate represents a key part of their larger portfolio of 6,500 screens reaching more than 57m adults within a range of environments including garage forecourt estates across UK and Europe.
Karl Jolly, Director of People at Welcome Break commented, “Having already seen the benefits of Amscreen technology in our forecourts and retailers, deploying them in team rooms for employee communications was an easy decision to make. Their digital screens enable us to update internal messaging in real time and talk effectively to our employees in an engaging way. Furthermore, the ease of deployment and connection means that the screens aren’t a hassle for us, they just require a plug socket.”
Jamie Lindsay, Managing Director for Amscreen Advertising & Media added, “We are delighted to be extending our partnership with Welcome Break for an additional five years. With prime commuter hubs across the country, they are the perfect partner for our media network, delivering a nation of consumers on the move every single day”.
Amscreen’s digital screens will enable Welcome Break sites across the UK to communicate company messaging, employee updates, staff events and training news internally and in real time – taking content from Welcome Break’s existing intranet system and broadcast it across the network, facilitating employee communications and improving engagement.
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