Prominent Brazilian digital signage transit network, Nemooh Servicos de Mídia LTDA, has deployed its first 1,000 screens in 500 buses with BroadSign International, LLC’s digital signage software platform.
Expansion plans involve attaining 4,000 screens in 2,000 buses by the end of 2015.
The vandal-proof, 22” LED displays in Nemooh Mídia buses are viewed by 11.3 million people in Sao Paulo per month, playing real-time news, entertainment, sports and health tips spaced between the likes of bank, telecom and government ads.
Luciano Ramo, Executive Director at Nemooh Mídia said “Nemooh Mídia aspires to be the biggest digital signage network in Brazilian buses and views BroadSign as a safe bet given its many other enterprise-level customers.”
“This deployment is the result of a partnership that began in 2007 upon realizing that BroadSign and Nemooh Mídia shared a vision of digital out-of-home’s potential in Brazil,” said Skip Beloff, Vice President of Sales at BroadSign. “Years later, our shared success is recognized by Nemooh Mídia’s 23% and growing market share, along with a strong presence of BroadSign customers across the country.”
About Nemooh Mídia
Nemooh Mídia is one of the leading digital signage networks in Brasil with a fast growing network of 500 buses in Sao Paulo, Brasil. We are passionate about high level contents and technology. Our network is the first and only online in Sao Paulo, delivering many relevant contents to watchers in real time.
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