We Chat w/ Frank Larsen, Now Ex @ScalaInc
Gail Chiasson, North American Editor
We talked to Frank Larsen, until recently senior vice-president Europe for Scala at his home in Roskilde, Denmark, on the weekend to discuss his leaving the company and about his future plans.
“I definitely hope to continue in the digital signage field where I can leverage all my experience,” said Larsen. “I think there are a lot of possibilities for someone of my background in Europe.”
Larsen said that Scala is changing and that there are a lot of cultural differences, and differences in the way things are done in the US compared to Europe, which explain Scala’s ‘making changes’.
“Here in the Nordic countries we are very open-minded and direct,” he said. “It’s culturally quite different from the US. I think in the long run, Scala will be better having someone handling Europe who lives in Maastricht. I was living personally more and more on a plane.”
Larsen is currently taking a vacation. However, he is currently working on a business plan and researching company names, so we won’t be surprised if he sets up a business in the not-too-distant future.
Whether that will be for the long-term or short, he told us, “Whatever I do, I want to have direct engagement with customers.”
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