Adrian J Cotterill, Editor-in-Chief
We’ve seen Eastman Kodak Company and Provision Interactive Technologies Inc. team up (back in June 2010) for Provision 3DEO Rewards Centers, a partnership with Premier Retail Networks Inc. (in October 2011) and a supposed multi-year partnership with Rite Aid Corporation to install 3D Reward Centers kiosks inside select Rite Aid stores (June 2013) so what exactly to make of their latest announcement that Provision Interactive Technologies Inc. has entered into an agreement with DB Dava LLC to launch a 3D network which will start off in a national pharmacy chain?
The newly-formed entity named ProDava 3D LLC will commercialize Provision’s 3D holographic based kiosks (the aforementioned ‘3D Reward Centers’) in the U.S. retail market.
Via the agreement, the first 3D Kiosks will be placed in a national chain of retail pharmacies to display advertisements, promotions, sweepstakes, samples, coupons and other consumer-based retail programs (there was no mention of who the retail chain is).
DB’s capital contribution to the joint venture includes the promise of USD 50 million investment over time, with an initial investment of USD 2 million into the joint venture.
The joint venture is purchasing 3D Kiosks, manufactured by Provision with each 3D Reward Centers being placed in high traffic aisles of nationally recognized retail stores with advertisements of consumer packaged products, other consumer goods manufacturers along with local/regional advertisers.
Ad sales inventory will include marquee 3D hologram images, coupons, and other rewards and transactions of products sold in the stores.
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