What’s The Point Of This @DelphiDisplay?
Gail Chiasson, North American Editor
We received a press release yesterday (it’s gone into wide distribution today) that is titled ‘Delphi Display Systems Displaces Competitor at a Major California-based QSR Chain‘.
What’s the point of this if you can’t name names?
Sorry Delphi, but as much as we might like you, why bother telling people about it if you can’t tell us either the name of the QSR chain nor whom you are displacing?
Sure, we know it’s a way for you to talk about your product, but come on, you can do (and usually do) better than that!
We did chat with your marketing department yesterday and, while nice and polite, they still couldn’t name names. We did learn that it’s only 100 corporate stores involved and NOT franchisees.
Anyway, apparently Delphi will now be preferred supplier of drive-thru order confirmation technology for someone, and will replace some competitor’s technology. We believe it also means that they will replace the outside order boards.
Isn’t that just SO interesting?
But we’re not going to talk up your product line if you can’t give us more than that!
Follow DailyDOOH