CC Airports Debut Interactive Charging Stations In 3 Airports
Gail Chiasson, North American Editor
Monster Media has renewed its Interactive Digital Wall agreement and signed an additional contract with Clear Channel Airports to roll out a nationwide network of interactive charging stations, adding another layer of convenience to the evolving passenger travel experience.
The Interactive Charging Station network initially includes kiosks in three select airports: Hartsfield-Jackson Atlanta International Airport, Chicago O’Hare International Airport and Dallas/Fort Worth International Airport.
Kiosks are ADA compliant and use embedded touch-enabled LED screens.
They also allow travelers to charge their smartphones, tablets and laptops.
Verizon Wireless’ 4G LTE network will be used to deliver digital ads to the kiosks, including messages from Verizon.
“This network gives advertisers a powerful new option to deepen their audience exposure and consumer engagement with extended dwell time, and at the traveler’s leisure,” says Jon Sayer, president, Clear Channel Airports. “This work with Monster Media underscores our commitment to reinventing air travel experience for both maximum convenience and advertiser benefit while engaging with the connected consumer in meaningful ways.”
Clear Channel Airports’ management of advertising programs at the three airports offer ideal placement for Monster Media’s charging stations. The new kiosks feature built-in cameras that allow travelers to snap a quick selfie to share with their families, friends and colleagues via social sites. Campaigns can also reach across channels, prompting travelers to connect to the brand via social media and email when prompted by on-screen advertising content. The kiosks’ software captures usage metrics to provide insights on campaign effectiveness to brands.
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