Cieslok Media Launches First All Digital Wrap In Canada
Gail Chiasson, North American Editor
In what may be a first in Canada, Cieslok Media Ltd., Toronto, has launched its one-of-a-kind digital wrap atop the Elephant & Castle heritage building in downtown Toronto.
This new, iconic display measures 14’ high and over 70’ wide, using three wrap-around LED faces to frame the top of this landmark location.
The pristine 10mm LED technology can be seen traveling north and south on Yonge St. as well as west on Gerrard St. and is believed to be the largest 10mm display in Canada.
Notably, one of the more unique features of this design is the light spire on the north side of the structure stretching 42’ feet in height from the base of the digital displays. This lighting element can be integrated into the advertisers creative by applying custom colorations which change as each advertisement rotates through the loop.
The development of this location was a lengthy process, which spanned six years in the making.
Cieslok worked closely with the City of Toronto, the Heritage Preservation Services, the Ward Councillor, Urban Planning, the Sign By-Law Unit and the land owner to amend the by-law, allowing for such an iconic sign and fulfilling the City of Toronto’s vision for the Yonge St. special sign district corridor.
An investment of $150,000 was made by Cieslok to refurbish the historic attributes of the Elephant & Castle building.
Jörg Cieslok, president & CEO says, “The excitement the Cieslok team has for this development is immense. It was one of those projects that, as you’re working through the various development phases, you can feel the energy surrounding it grow and increase. To be the company that launched this type of iconic signage first in Canada is a tremendous feat for us. We are all very proud of this.”
ChrisBentler, Cieslok’s vice-president operations and business development, says, “It was key for us to maintain the historical integrity of the building’s architecture while enhancing the aesthetic with a clean crisp display. This sign will become a part of Toronto’s history and culture in an area that is evolving and changing daily.”
Cieslok Media is a leading large-scale out-of-home media supplier in Canada with offices in Toronto, Montreal and Vancouver. Boasting some of the most viewed and sizeable inventory in the business, including the most signage available at Yonge and Dundas Square, Cieslok Media’s roster has both history and innovation, with ownership of legacy boards (in market for over two decades) through to the latest and greatest in high-tech digital. Mobile advertising elements such as geo-targeted, in-app banner ads as well as unique digital capabilities like live streaming video, RSS feeds from Twitter, Facebook, news and sports updates, and the ability to display multiple creative elements play a major role in the Cieslok network.
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