MVP Interactive And BBVA Compass Debut Interactive Gaming Wall At BBVA Compass Stadium
Gail Chiasson, North American Editor
Philadelphia-based MVP Interactive and BBVA Compass has launched an interactive Gaming Wall at BBVA Compass Stadium, Houston, Texas, giving soccer fans the chance to ‘virtually’ score against Houston Dynamo goalkeeper and BBVA Compass brand ambassador Tally Hall.
The wall, sponsored by BBVA Compass, is located inside the stadium concourse and features nine 47” high-definition screens totaling 60 sq. ft. of touch screen surface area along with four high-definition cameras and a Microsoft Kinect camera.
BBVA Compass is a Sunbelt-based financial institution that operates 684 branches, including 352 in Texas.
“The Gaming Wall is an ambitious accomplishment that offers sports franchises and brands an opportunity to engage with fans at the game in a fun and meaningful way,” says James Giglio, CEO and founder of MVP, a technology, software and marketing company specializing in in-venue interactive audience engagement. “The first initial weekend of activation proved to be immensely successful, and we know that many Dynamo fans are looking forward to trying their luck again at the next home game.”
Fans touch the screens to start the Action and then receive two practice kicks and five chances to beat the virtual Tally Hall in under a minute.
The embedded cameras capture the speed of each kick and points are awarded based on the speed and success of each attempt.
After five shots or 60 seconds, the wall displays the leader board for the evening. After their turn, players can input their email address on a nearby tablet to receive an email with images of their shot attempts.
In its first weekend of activation, hundreds of unique emails were captured and nearly half the users who played the game posted their action shots on social media, creating a reach of more than 20,000 social media impressions.
MVP’s embedded audience measurement technology revealed that onlookers spent an average 30 seconds watching the wall, which was set against the BBVA Compass branding.
“We’re always looking at ways to connect with people’s passions through the latest innovations in technology, and the Gaming Wall is a fun, interactive way for the bank to tap fans’ enthusiasm for the Houston Dynamo, as well as to raise our brand’s awareness,” says Nicole Self, BBVA Compass sponsorship activation manager.
The Gaming Wall will be available during the Dynamo’s six remaining home games, and is found at Section 114.
MVP’s core in-venue products are its patented Morphing Stations and Gaming Wall. MVP also provides customized direct fan marketing services enabling teams to engage and stay connected to season ticket holders. The company is backed by Seven Crowns USA has received commitments from Ben Franklin Technology Partners of Southeastern Pennsylvania.
BBVA Compass ranks among the top 25 largest U.S. commercial banks based on deposit market share. It has been recognized as one of the leading small business lenders by the Small Business Administration.
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