Ayuda Media Systems announce today that EYE Corp Media has successfully transitioned their entire digital mall network to Ayuda’s Splash digital signage module of the Ayuda Platform.
EYE Corp Media is the largest mall media operator in the United States, reaching over 76 million unique consumers across the country with heavy presence in the top DMAs through both digital and backlit media in many of the country’s most iconic shopping malls.
The conversion to Splash was we believe completed in June and no doubt enhances EYE’s digital network for the growing demand of day-parting and day-of-week scheduling, sponsorship opportunities for time and weather as well as mobile and social media connectivity.
EYE’s digital network ads are now 8-seconds in length, and accept full motion and flash animation as well as static ads – additionally, as advertisers create more customized content for digital place-based screens, the platform will enable use of more dynamic video content.
“We are delighted to have already converted all of EYE’s digital network to be powered by our Splash digital signage software” commented Daniel Fleischer, Vice-President of Business Development at Ayuda. “EYE went through a detailed and thorough vendor analysis, and they chose Splash based on the product’s deep digital feature set, as well as its robustness.”
Daniel Fleischer is no doubt referring to the massively scalable cloud that Splash uses that is based on the Microsoft Azure backbone. He continued “We were up against the usual suspects of software vendors in digital signage, and Splash won. We expect more of these digital wins in the future as we continue to enhance our digital offering.”
“The transition to Ayuda was seamless,” said Janene Niblock, Eye’s Director of Business Systems. “In less than a month, we were able to convert our entire digital inventory to Ayuda’s Splash™ players and CMS. The Ayuda team have been enthusiastically supporting our conversion in a thoroughly hands-on manner, and the process couldn’t have been easier. I have no doubt that the partnership we enjoy with Ayuda will continue to play a key role in supporting the technology initiatives which maintain Eye’s leadership position in mall media.”
About Eye Corp. Media
At Eye, we understand how mall media impacts shoppers better than anyone else. With more than 300 malls covering over half of the top centers in the top DMA’s, we offer both hyper-local targeting and national coverage in some of America’s most iconic retail environments. We are No. 1 in the U.S. for mall media solutions. Our diverse offering of backlit posters, high definition digital screens, mobile connectivity and banners means we can create a customized and integrated solution for every marketing challenge.
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