Ripple TV Raises Another $4M
Manolo Almagro, Q Division Managing Partner
Looks like the execs at RippleTV were able to squeeze a little more cash out of some investors today, to the tune of about USD 4 million dollars – imagine I’m saying this like Dr. Evil in the Austin Powers Movie !!!
RippleTV say they are doing pretty well, still growing and that 2008 was their strongest year to date.
Mind you we figure that this will have been the third time this company has gone back to the ‘money well’ – In January 2007 they raised USD 5 million and again in July 2007, they raised another USD 10 Million from the same venture capital funding firms of Draper Fisher Jurvetson & Trinity Ventures.
About Ripple TV
Launched in 2006 with offices in El Segundo, CA and New York City, Ripple TV is a network of screens located in specialty retail locations, featuring content that informs, entertains and connects people to their world. With locations in the top 15 markets, Ripple TV’s rapidly expanding network currently reaches an audience of nearly 10 million consumers every month. Ripple TV creates an ideal advertising platform by pairing compelling content with highly targeted messaging. Major national advertisers and local businesses can take advantage of Ripple TV’s geo-targeting capabilities and easily get their ads out anywhere on the network. Advertisers reach the right consumer at the right time, engaging a coveted, hard to reach demographic, in a unique position to take action on their message. The company’s current distribution partners include Borders, Einstein Bros. Bagels, Gelson’s, Juice it Up!, Robeks, The Coffee Bean & Tea Leaf and Tully’s Coffee. Ripple TV’s media partners include The New York Times, CBS, Yahoo! E! Entertainment and Eventful, among others.
April 14th, 2009 at 15:54 @704
Wow! $19M in VC in less than 3 years for, ultimately, 10M monthly viewers. There is a depressed midwestern US city that has 1.2M monthly viewers (based on daily traffic of 40k) which, by my calculations qualifies as about 1/9th the size of a business comparable to Ripples. Now, that means, if we extrapolate the 1/9th of investment to reflect just under about $2M of comparable dollars, then our OOH efforts in that city are sorely lacking. Ultimately though, and sadly, $2M in VC coming in our direction would not cause our viewers to suddenly become customers of our advertisers. Congratulations to the people at Ripple who have somehow avoided running ads for advertisers that look (microscopically) closely at their ROI – OR – congratulations to Ripple who actually can prove ROI. Whatever, the congratulations are in order.