‘1914 We Remember.’ Lights Out Across The UK
Last night, all across the UK, digital media owners came together to commemorate the centenary of the beginning of the Great War.
Hundreds of digital screens across the UK were involved in the ‘Lights Out’ vigil for an hour between 10pm and 11pm on Monday 04 August 2014.
The simple yet immensely poignant creative highlighted a single candle flickering against a pitch black background, upon which ‘1914 We Remember’ was written.
Mike Baker, CEO of the Outdoor Media Centre, told us “Conceived and delivered inside 24 hours, this campaign showed how the collective inventory of our members can be harnessed across hundreds of screens in dozens of locations. We are proud to support the initiative as an industry, delivering this message of remembrance to millions of people across the country.”
Media Owners who carried the campaign included Amscreen, blowUP Media, Elonex Outdoor Media, Forrest Outdoor Media, Maxx Media, Outdoor Plus, Primesight, RedBus Media and Signature Outdoor.
Those who were unable to carry the creative simply blanked out their screens as a means of commemorating the event.
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