Access Sports Media And Digital Caddies Form Exclusive Sales Partnership
Gail Chiasson, North American Editor
Access Sports Media, New York, and Digital Caddies Inc., Scottsdale, Arizona, have developed an exclusive, multiyear sales partnership.
The partnership between Access Sports Media, a major digital sports sales firm, and Digital Caddies will create tremendous value for both companies and is expected to provide new digital advertising and sponsorship opportunities for ASM’s current and future clients. Terms of the agreement were not made public.
Digital Caddies is an industry leader in the on-course delivery of technology services and content to golfers. The company’s unique access to players comes via an interactive tablet mounted in golf cars, serving up features golfers, course operators and advertisers want and enjoy. Digital Caddies currently has over 8,500 interactive screens installed on more than 125 golf courses in all major markets across the U.S., with more screens being added daily.
“As we continue to evolve from a media company to an all-encompassing sports marketing firm, expanding assets and diversifying offerings supporting our in-venue pro sports television network has been a priority for ASM,” says Bill Meara, CEO of Access Sports. “Digital Caddies provides a great opportunity for our existing and new clients to directly reach a highly specific and desired consumer with a clear and concise message.”
“Access Sports Media has a proven track record of driving advertising revenue in the digital out of home space,” says Ted Bradley, vice-president of advertising and marketing, Digital Caddies. “The full screen video interstitials and rich media assets served on Digital Caddies interactive tablets offer a unique fit with Access Sports Media’s network of 20,000 digital displays, which target active sports fans.”
Access Sports Media provides advertisers with video and televisionadvertising solutions broadcast over its digital network of 20,000 television screens located in more than 50 MLB, NHL, NBA and NFL venues nationwide. ASM inserts pre-game and in-game advertising, promotion and content during breaks in the action. ASM also offers advertisers cross-platform, digital out of home, social media, mobile and in-venue sponsorship opportunities through its close relationships with its team partners. ASM’s network engages 70 million sports fans every year who are passionate about watching the game as they move throughout the stadium and who are loyal to the sponsors who support their teams.
Digital Caddies tablets install easily on golf cars and connect wirelessly to the Web through Sprint’s nationwide 3G network, providing the golf course a broad portfolio of real-time course management tools via GPS-based golf car tracking and communications.These tools enable course operators to improve the golfer experience, manage pace of play and increase merchandise and concession sales via real-time promotions. Golfcourses benefit from reduced operating costs by better tracking golf car inventory, managing driver behavior and forecasting agronomy issues. Digital Caddies is a publicly traded company.
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