AskMen Australia Providing Men’s Lifestyle Content To Inlink’s DOOH And Online CityLife Network
Gail Chiasson, North American Editor
Inlink has developed an exclusive partnership with AskMen Australia to amplify content across its sizeable digital-out-of-home network of over 2,500 digital screens installed in 850 city locations including office towers, cafes and fitness centres with a national audience of 1.5 million viewers.
AskMen claims position as the largest and most trusted source of men’s lifestyle content on the web, reaching 20 million readers globally each month.
The relationship will offer brand partners new and innovative CityLife content sponsorship opportunities distributed across Inlink digital screens as well as online, social and mobile outlets.
“This collaboration allows us to share exciting and relevant content with our target audience beyond the premier digital experience,” says Oliver Roydhouse, Inlink’s managing director. “AskMen’s content is a great way to engage the socially and physically active male professional in environments where they are living life on their own terms.”
James Whitehead, general manager of Ziff Davis Australia, says, “AskMen Australia is always refining and improving our site, so adding Inlink’s network of dynamic screens is an excellent extension of the AskMen audience. We can now offer our likeminded media partners greater reach when engaging with the audiences across both mediums. We look forward to sharing far and wide the AskMen ethos of helping guys become better men!”
In partnership with fellow content providers Greatist and TimeOut Australia, AskMen, a leader in lifestyle content for over 10 years, seeks to play an active role in the development of the CityLife content platform under the core passion-pillars of ‘Live & Work’.
Ziff Davis, a subsidiary of j2 Global, Inc., is a global digital media company specializing in the technology and gaming markets, reaching in-market buyers and influencers in both the consumer and business-to-business space. Ziff Davis sites, which feature trusted and comprehensive evaluations of the newest and hottest products, include AskMen.com, PCMag.com, IGN.com, ExtremeTech.com, Geek.com and others. Partnering with local publishing experts in almost 50 countries, Ziff Davis content is available in 16 languages — including Chinese, Arabic and Russian.
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