Gail Chiasson, North American Editor
Brands are set to benefit from premium, high-impact communications in the heart of Newcastle upon Tyne, as JCDecaux launches digital screens across both retail and rail environments, with new M-Vision, Transvision and digital 6-sheet screens.
In the Retail sector, JCDecaux has introduced a large-format portrait M-Vision screen at intu Eldon Square and will launch M-Vision at intu Metrocentre later this year, complementing the digital 6-sheet portfolio.
Intu Eldon Square delivers a footfall of 700,000 consumers a week, with an average dwell time of 148 minutes. Positioned in proximity to anchor stores in malls, M-Vision provides brands with unprecedented access to the most aspirational and image-conscious audiences UK-wide.
The national M-Vision network will comprise 15 premium screens in key malls by the end of 2014.
In the Rail sector, JCDecaux has expanded the rail digital portfolio with the launch of a Transvision screen and rail digital 6-sheets at Newcastle Central Station.
Newcastle Central Station delivers a footfall of 310,000 commuters every two weeks, enabling brands to access the affluent, highly-connected rail audience travelling into the city from London and the North East.
This new addition brings the Transvision network to 24 premium screens in 18 rail stations in the UK.
Spencer Berwin, managing director – sales at JCDecaux, says, “As the number one in digital Outdoor in the UK, JCDecaux provides national scale for brands and a powerful channel for brand communication. The new screens in Newcastle will strengthen our national digital portfolio, providing even more flexible and powerful opportunities for our clients. Part of JCDecaux’s continued investment in digital across the UK, Newcastle follows the recent launch of digital screens in Brighton, Milton Keynes, Nottingham and Southampton.”
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