oOh! Media, in partnership with AMP Capital’s Macquarie Centre, has launched an interesting full motion overhead digital LED in the retail heart of the newly refurbished Macquarie Centre in Sydney.
The centre, one of the biggest shopping centres in Australia, is undergoing an AUD 440 million revamp.
oOh! has the advertising contract for Macquarie Centre, giving it exclusive access to all in-centre ad signage, casual mall leasing, as well as the exterior digital signage.
oOh! Media CEO, Brendon Cook said that the 30m long and three metre wide screen promises to transform advertisers’ ability to use animated vision and sound to connect with, and influence, over two million shoppers that visit the centre each month.
“AMP Capital’s Macquarie Centre set out to provide a shopping experience that engages shoppers like never before and this development sets the scene for what will become Sydney’s shopping destination.”
He added “Dettol’s latest campaign gives the effect of a child walking on the ceiling above. Visually it’s a spectacular experience for shoppers – not unlike being at an aquarium with a glass ceiling.”
We understand that it is Panasonic LED.
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