NET-A-PORTER.COM, the world’s premier online luxury retailer, will unveil its first ever outdoor marketing campaign this week, showcasing the hottest trending purchases as they happen in real-time!
Lisa Bridgett, Global Sales and Marketing Director at NET-A-PORTER.COM said “This is an exciting campaign for NET-A-PORTER.COM, marking our first foray into using live content and digital out-of-home. The concept is extremely innovative and showcases our reach as an online shopping destination in the luxury womenswear market.”
The campaign brings to life the ‘NET-A-PORTER Live’ element of their site which shows the products women are buying globally, as and when they purchase them. The digital out-of-home campaign incorporates in real-time this live feed, showing the exact pieces, as well as the specific country the purchase is taking place in.
NET-A-PORTER.COM’s creative concept has been developed by PSI with Havas Media International, who have managed the execution of the creative and overall campaign collaboration with Liveposter.
Leila Ratnani, International Account Director, Havas Media, said: “Since its launch last year, NET-A-PORTER Live has set the brand apart from its luxury retail competitors and raised the bar for online customer experiences. Being able to further bring this campaign to life via digital out-of-home is a great opportunity for the NET-A-PORTER brand and its followers alike.”
The campaign runs exclusively on Ocean Outdoor’s The Screen @Canary Wharf; the concept for the campaign was a winning entry in the DOOH Techniques category of Ocean Outdoor’s annual digital out-of-home creative competition in 2013.
Liz Jones, MD PSI said: “This campaign will prove to be an excellent example of what can be achieved with a great brand and one of the most sophisticated digital out-of-home screens in London. Ocean Outdoor have fantastic inventory, and this campaign is sure to have a great impact on NET-A-PORTER’s audience, as well as the admiration of media and advertising professionals.”
Ocean’s The Art of Outdoor Digital Competition 2014 is now open for entries.
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