Gail Chiasson, North American Editor
4C Solutions Ltd., Riyadh, Saudi Arabia, has selected BroadSign International LLC’s cloud-based digital signage software to power its network coverage of banks in Saudi Arabia.
4C’s presence in Riyad Bank consists of over 200 screens across 150 branches. Completion of the initial deployment is expected for the end of Q3 2014, with hopes to expand the network from half to all of the bank’s locations in 2015.
4C also uses BroadSign’s platform for its 50 Saudi Hollandi Bank branches.
A market leader in the banking sector, 4C enhances a customer’s journey within the bank by using advertising-free content that includes bank messaging, news and entertainment feeds. Loops of 12 minutes in length are compliant with cultural norms by running news from the nation’s number one broadcaster, Al Arabiya, and National Geographic.
Karim Assad, chief of engagement and motivation at 4C said “BroadSign’s flexible and automatic approach to campaigns allows for content scheduling based on screen location inside of the bank. This is appreciated by bank management, especially given that dedicated content can be scheduled to Saudi Arabia’s separate branches for men and women.”
4C screens are located in the main banking space and high-net-worth areas. Riyad Bank displays are a mix of existing and new LCD screens, while Saudi Hollandi Bank features 62” screens in self-standing kiosks with BroadSign Xpress smart players inside. 4C uses the Android-based BroadSign Xpress for almost all of its media player requirements, due to its price, small size and solid performance.
“In the past, banks have tended to avoid cloud-based software offerings due to strict regulations regarding network security, but the tide is starting to turn,” says Skip Beloff, vice-president of sales at BroadSign. “4C is a predominant and respected player in the banking sector and this standardization on both the BroadSign platform and BroadSign Xpress is a strong testament to the security of our service and its many user benefits.”
4C is a 10 years old, 100 strong Saudi-based technology company with 3 core business lines: Visual Intelligence, Visual Merchandising and Visual Technologies. 4C’s Visual Technologies solutions provide the best-in-class media and technology for retailers to reach and engage with customers at the point of sale. 4C works extensively with the banking sector and has integrated and deployed digital signage networks for all of riyadbank, NCB and SHB, in partnership with BroadSign.
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