Russ Curry, Ministry of New Media
Another great speaker at The DailyDOOH Media Summit (May 2014) was ECNlive’s Stephen Gale.
He underlined how ECNlive were attempting to create a bit of a new market – thereby sidestepping some of the issues of cannibalisation that had been discussed earlier in the day.
Stephen showed the evolution of their offer over the last few years and explained the trials and tribulations of dealing with the different mindset of building owners – the big ask was trying to convince landlords the value of their network.
Building owners have typically been extremely sceptical of an advertising platform and he suggested that the best way of getting them more involved was to demonstrate how the screens could enhance the user experience of the building – interestingly this is something that we have seen Captivate Medias new CEO Marc Kidd also explore in the US, Ed.
Note: In order to make The DailyDOOH Media Summit video highlights ‘package’ a little more digestible, during the summer we’ll be running a Friday post featuring each of the 30-minute presentations.
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