Gail Chiasson, North American Editor
Johnsen, Fretty and Company, Stamford, Connecticut , has announced the sale of the Indiana outdoor advertising assets of FC Outdoor Midwest LLC (doing business as Peak Outdoor) to JR Promotions LLC, a Columbus-based advertising company.
The sale includes over 150 billboard display faces throughout Central Indiana.
This is the second transaction in nine months that Johnsen, Fretty & Company has completed for Peak Outdoor, and an example of how Johnsen, Fretty & Company can work with its clients on a long-term, multi-transactional basis to maximize value. Johnsen, Fretty & Company completed the first of Peak Outdoor’s two transactions by advising the company on the divestiture of approximately 200 billboard display faces in Southern Ohio to Lind Media.
Johnsen, Fretty & Company is a media-focused investment bank assisting Out-of-Home, place-based, and digital media companies with a variety of business transactions. Since the firm’s founding in 1993, it has completed over 200 media transactions with deal volume over $2.0 billion. Its team of professionals offers more than 60 years of combined investment banking experience. Its representative media sectors include: Alternative Media; Digital Signage Networks; Mobile Media & Communications; Outdoor Advertising; Place-Based/In-Store Advertising; Proximity Marketing; Shopper Marketing; Sports Marketing; Street Furniture and Bus Shelter Media; and Transit Advertising.
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