Creativity, The Perfect Crime
Adrian J Cotterill, Editor-in-Chief
Having ploughed through the book ‘I am Pilgrim’ in a little over two days of pool-side reading and intent on alternating fiction with work-related reading material, I’ve also just finished reading ‘Creativity, The Perfect Crime’ by Philippe Petit.
Philippe of course is must famous for tightropes/ wire walking between the Twin Towers in New York City.
It’s a crazy book on creativity but well worth a read from any in our industry who think themselves creative and / or aspire to be more so. In fact, as we often say, there is a real lack of creativity shown across the whole spectrum of our industry; software, content, business models, screen shapes, interactivity .. you name it and we think it all lacks something, so perhaps books like this should be required reading.
It’s the second time now in less than a week when we’ve thought that we need to re-instate our Content Unconference series of events. With brains like Denys Lavigne and James Fine in Montreal we can think of no better place to hold the next one (Paris, London and Munich were the first three).
Follow DailyDOOH