IZ-ON Media Makes Agreement With Higi And Stayhealthy For In-Pharmacy Health Kiosks
Gail Chiasson, North American Editor
IZ-ON Media, a San Francisco-based Technicolor company and in-store shopper marketing solutions provider, has tripled its its health and wellness footprint to close to 10,000 locations with a new multi-year agreement with Higi, a Chicago-based provider of connected health screening kiosk networks at retail pharmacies.
Higi and Stayhealthy of Monrovia, California, have recently joined forces, creating what is believed to be the largest network of this type in the U.S., and IZ-ON Media will serve as the advertising sales representative for the combined Higi Stayhealthy kiosk network.
IZ-ON Media’s health and wellness portfolio already included the Stayhealthy HealthCENTER Kiosk Network, which is currently available in over 3,500 Kroger, Albertsons, SUPERVALU, Meijer, and HEB locations. According to IZ-ON Media, Higi expects to complete the chain wide deployment of its kiosks to 4,100 Rite Aid stores. The deployment is expected to be completed by mid-2015.
Higi Stations are already located in the pharmacy area of over 1,800 Publix, Ahold, Fred’s, Wakefern, and other grocery chains. Using the Higi Stations, consumers can reportedly measure their weight, BMI, pulse, and blood pressure. They can also track their wellness progress anytime online or via the Higi app; integrate their preferred fitness tracking device and/or app into the Higi platform; and be rewarded and motivated for adopting healthier habits.
“Our network is growing as consumer health engagement becomes more habitual,” says Richard Hirsch, Higi’s senior vice-president of marketing and media. “Our collaboration with IZ-ON Media enables relevant and trusted brands to interact with a key consumer segment across the combined Higi Stayhealthy network, when these consumers are directly engaged in their health and wellness. We think these opportunities create real wins for marketers, shoppers, and our retail partners.”
“Adding Higi to our portfolio continues the expansion of IZ-ON Media’s Health and Wellness footprint and provides our valued brand partners with more targeted advertising opportunities that deliver meaningful results,” says Kevin Carbone, senior vice-president of retail partnerships at IZ-ON Media. “With its growing community of engaged users and premier retail partners, the combined Higi Stayhealthy network fits well with our retail-focused strategy.”
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