AEG Live and NCM Bring Recording Artists And Concert Tours To NCM’s FirstLook Pre-show
Gail Chiasson, North American Editor
Cinema patrons will be able to engage and advertisers will have another possibility to promote around with AEG Live becoming the premiere music supplier to National CineMedia.
AEG Live will be bringing music to NCM’s FirstLook pre-show in movie theaters nationwide in a new multi-year deal with NCM, reaching moviegoers on-screen, on-site, online and on mobile devices. Through the new strategic relationship, AEG Live will be the premiere music supplier to NCM, which promotes itself as America’s #1 weekend video network
The deal has already kicked off in August with 10 second and 20 second features starring international superstars Enrique Iglesias & Pitbull promoting their upcoming 24-city AEG Live-promoted North American concert tour, launching on September 12 at the Prudential Center in Newark, NJ. Each month, a new AEG Live-affiliated artist will be featured on nearly 20,000 cinema screens periodically throughout the year in music segments interspersed throughout NCM’s FirstLook pre-show that will not only highlight upcoming concerts, but also new music releases, charitable initiatives, and other activities that the artists want to promote to NCM’s targeted audiences.
Cinema patrons will also be able to engage with all of the AEG Live music segments through their Shazam app. Shazam has more than 100 million users in the US and gives users the ability to discover and share more about the artist and their music with their friends after the movie.
“We’re always looking for ways to make FirstLook more entertaining for cinema patrons, and bringing music into the cinema is such a natural entertainment extension,” says Cliff Marks, NCM’s president of sales and marketing. “It is something that audiences will love and really look forward to. With the plethora of Millennials in our theaters and the crossover between movie fans and music fans, this is the perfect addition to the moviegoing experience.”
“National CineMedia’s FirstLook is an outstanding platform for AEG Live to promote ticket sales and other high-priority initiatives supported by our affiliated artists,” says Amy Morrison, senior vice-president marketing at AEG Live. “The Shazam connection means that fans can purchase concert tickets or music right from their seats. Having the ability to market directly to a captive audience of fans through this extensive in-theatre video network is another example of the leading-edge services that AEG Live provides to its artists.”
AEG Live, the live-entertainment division of Los Angeles-based AEG, is dedicated to all aspects of live contemporary music performance. It is comprised of touring, festival, broadcast and special event divisions, 15 regional offices, and owns, operates or exclusively books t35 state-of-the-art venues. The company is also currently producing residency shows at The Colosseum at Caesars Palace in Las Vegas. AEG Live is also the largest producer of music festivals in North America.
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