ClearTV Helps Brings US Open To Branded Cities’ Times Square Screens
Gail Chiasson, North American Editor
ClearTV has developed a prominent partnership with Branded Cities to amplify content across the Branded Cities digital-out-of-home network of iconic media destinations in New York, Los Angeles, Las Vegas, Denver and Phoenix.
In its first efforts working with Branded Cities, it has brought the U.S. Open tennis tournament to five of Branded Cities’ huge digital screens in Times Square this week. With this partnership, ClearTV and Branded Cities are taking TV Everywhere to the next level with the dynamic TVChannels4U platform. Tennis Channel is the inaugural programmer for the launch and is providing daily highlights of the U.S. Open, which are being produced to fully engage the Times Square audience of up to 500,000 people per day.
“We hope that this first effort will serve to deepen our relationship with Branded Cities,” says David Tetreault, COO, ClearTV, which was officially founded in November, 2013.
“This collaboration allows us to share electrifying and major content with our audience in a more meaningful and engaging fashion,” says Tim Kennedy, Branded Cities’ East Region president. “The programming ClearTV delivers sets a new bar in Away-From-Home entertainment and kicking the venture off with Tennis Channel during the U.S. Open clearly establishes a new approach for igniting brands as well as consumers on-the-go.”
In its sixth year of US Open coverage, Tennis Channel has round-the-clock telecasts during the two-week tournament. This includes morning shows and seven-hour blocks of live matches throughout the day, along with highlights, news, analysis and interviews.
“ClearTV and Branded Cities have created a unique opportunity for us to raise the awareness of Tennis Channel’s live coverage of the US Open,” says Robyn Miller, senior vice-president, marketing, Tennis Channel. “What better location than Times Square in the heart of New York?”
Branded Cities Network is a digital spectacular media company with iconic signage in Los Angeles, Las Vegas, Phoenix, Denver, Minneapolis as well as New York.
ClearTV is a media and entertainment company, creating, developing, producing and distributing entertainment, news and information to a global audience. Clear TV owns and operates a valuable portfolio of television platforms that deliver highly relevant content to targeted audiences inside airports, healthcare facilities and throughout the entire social media landscape.
“Joining forces with Branded Cities is ClearTV’s next step in truly driving premium TV Everywhere – from Spectacular Digital Screens, to Connected TVs, to Smart Phones and Tablets, to dynamic Airports around the world,” says Henry Mauriss, CEO of ClearTV. “We see this partnership as the beginning of many great things to come; one that will ignite consumer interaction like never before.”
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