Glasgow Debuts Scotland’s Most Prominent Advertising Site
Gail Chiasson, North American Editor
With Scotland the centre of attention in terms of culture (MTV awards), politics (the Referendum) and sport (the Ryder Cup), its commercial centre, Glasgow, will shortly host a vast, new 658m2 Out-of-Home site dubbed ‘The Big 2’.
The twin elevation giant banner site will sit on the edge of the city’s busiest road, the M8 motorway and will be almost within touching distance of drivers. The Big 2’s advertising panels, which measure 28x x 14m and 19m x 14m respectively, will not only dominate the local skyline, they will be visible to around 300,000 motorists daily.
Marc Keenan, managing director of Forrest Media, major Scotland Out-of-Home Media owner, says that ‘The Big 2’ is indisputably Scotland’s most prominent advertising site ever. Forrest has a great track record of having developed high profile sites previously, but nothing as prominent as this.
“Advertisers use OOH specifically to make a big impression and this platform delivers a great opportunity to do just that,” says Keenan. “Scotland’s centre-stage media position is set to run all the way through to the end of the year but The Big 2 will be around for a long time afterwards.”
Forrest Media is the largest and longest-running privately owned outdoor advertising company in the UK. It operates over 60% of all the premium backlights and screens in Scotland, including several other landmark locations and last month saw its inventory expand into the north of England with the announcement of its CityScreen in the middle of Newcastle city centre.
Forrest owners, Chris Trainer, CEO, and Keenan, have invested over £4m in the last 12 months, building new backlights as well as upgrading existing digital screens and installing new ones, in order to strengthen the company’s premier position in the north. A unique facet of Forrest is that the company generates all the energy it uses to power its inventory itself, using hydro-electricity. The company is also unique in that it owns more than 90% of its sites freehold.
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