SignVine, Crowdfunding for the Message Sign Industry, Makes Changes For Easier Understanding
Gail Chiasson, North American Editor
This month, SignVine, the crowd funding site to help non-profits raise funds for new digital signs, introduced a lot of new changes to help the sign industry learn about this new trend to raise funds.
SignVine originally launched its crowdfunding site in March of this year and quickly found out that while it’s a a great idea praised by many, execution is slow-going.
Management sees that it’s going to take some time to convince or show (and educate) the sign industry how it can be effective for them.”
So, first, SignVine revamped its site to be more of a ‘donation-only site’ with a lower funding fee. Now, a non-profit looking to raise money for an outdoor message sign can sign up for a free campaign, uploading its story, picture and even a video. When the campaign is over, it only owes SignVine 5% of the total amount raised. Donors can even cover this fee when making a donation.
“We took a second look at what non-profit organizations needed, and we always get directly involved in every crowdfunding campaign from beginning to end,” says Paul Martin, project director for SignVine. “We have a donation campaign kit to assist the campaign plan, media tools like a press release, and have made the website more donor-oriented with an interactive and engaging timeline. We are pretty much the new SignVine 2.0 – bigger and better!”
Sign companies are already working with non-profit organizations, so SignVine is making efforts to educate and work with sign companies to show how crowdfunding can help them close more sales. SignVine has also created a new brochure, a new video, and even started a new blog to further help the sign industry understand the power of crowdfunding.
“It’s all an effort to help sign companies and their nonprofit clients,” says Martin. “We work directly with the nonprofits, so there is no extra workload for the sign company. When the money is raised, we turn the client back over to them to fulfill the project.”
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