Tattooed Billboards Promote TV Program
Gail Chiasson, North American Editor
The Spike TV Network recently ran a campaign on Clear Channel Outdoor billboards in Times Square to promote the new season of Ink Masters.
To highlight the new seasons theme ‘Rivals’, Spike took over the only full block-sized Clear Channel Outdoor billboard in NYC, located on Broadway between 51 & 52nd Streets during the week of Aug 25. The block long CCO billboard started as a blank canvas with only two bare arms facing each other and the Ink Master logo. Each night for the following three nights, part of a ‘tattoo’ was added to both arms until the tattoos were completed on the third evening.
To draw the tattoos, two NYC-area tattoo-inspired graffiti artists were commissioned. The two who created these ‘sleeves’ of tattoos were: The Yok & Sheyro and Lamour Supreme.
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