JCDecaux Wins Stockholm’s Main Street Furniture Contract
JCDecaux SA (Paris:DEC) (Euronext Paris: DEC) announced last week that it has been awarded the main street furniture contract for Stockholm – including an option to operate the first network of 50 digital screens in the city centre.
Jean-Francois Decaux Co-CEO of JCDecaux, said “23 years after the launch of our advertising street furniture concept in Stockholm, we are pleased to continue and enhance the collaboration with Sweden’s Capital City. This demonstrates both the sustainability of our business model as well as our capacity to develop new products and services that meet the demand of the public. The introduction of digital screens in the city centre will deliver valuable audiences to advertisers and pave the way to grow the market share for Outdoor Advertising in Sweden which is, with 3.3%, less than half the European Average.”
The contract covers the design, installation and maintenance of 300 City Information Panels, 50 Columns as well as 55 fully accessible automatic public toilets and 70 bicycle pumps.
The 10-year contract was awarded by the City of Stockholm following a competitive tender.
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