Russ Curry, Ministry of New Media
Here we see Patrick Devedjian, Chairman of the Board of Directors of Defacto, and Jean-Charles Decaux, Chairman of the Executive Board and co-Chief Executive Officer of JCDecaux SA (Euronext Paris: DEC), unveiled their new street furniture in La Défense business district here in Paris…
Defacto, the state-owned body responsible for managing La Défense business district, awarded the contract for advertising and non-advertising street furniture to JCDecaux at the end of 2012 (Defacto manages and markets La Défense, which is home to 400 businesses).
As part of this contract, JCDecaux developed a unique outdoor advertising solution, part of which is a digital component – 50 x 2m2 digital screens, two x 8m2 MUPI giant digital screens and three x 8m2 MUPI backlit giant billboards were installed on the square in La Défense, along with three x 8 m2 MUPI® giant digital screens and seven x 8m2 MUPI® giant backlit billboards on the ring road, all representing a total of 55 digital screens and 111 traditional panels.
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