Author Archive

Viscom Italia 2009

Wednesday, November 18th, 2009

Giuseppe Andrianò

I met up with Kevin Goldsmith Head of Strategic Partnerships at signagelive a week or so ago in Milan. Personally I was not that impressed with Viscom Italia 2009 but thought it worthwhile to get the views of someone – who else better than a foreigner? Kevin told me “It is hard to believe that […]

CBS / Neo Italy Strategic Partnership

Wednesday, October 21st, 2009

Giuseppe Andrianò

Neo Advertising Italy recently announced a partnership with CBS Outdoor under which CBS will sell media advertising across Neo’s two networks in Italy. Neo Advertising are to offer their technical know-how and their two Italian digital signage networks (Mediaworld’s Channel and  InfoFlash) and CBS Outdoor will bring their commercial might and sales force to the table. […]