Author Archive

Next Research, Retail & Tech @DPAAglobal Webinar

Monday, February 24th, 2025

Adrian J Cotterill, Editor-in-Chief

The next DPAA Research, Retail & Tech webinar will take place on Wednesday March 5 (8amPT/11amET/4pmGMT) and will focus on How Context and Location Can Drive New OOH Revenues in an Omnichannel World. Nigel Clarkson, Global Chief Revenue Officer, Tap Tap Digital, a global omni-channel DSP with a long history of mobile and location-driven campaigns, […]

New UK Premium Residential Advertising Network

Monday, February 24th, 2025

Adrian J Cotterill, Editor-in-Chief

ABODE Media is a new digital out-of-home advertising network targeting premium residential developments and has just announced its UK launch in partnership with FIAT. The network will showcase the new, limited-edition FIAT 500e Armani model across prestigious London locations including Battersea, Soho, The Strand, Chelsea and Canary Wharf during London Fashion Week. ABODE is chaired […]

Stingray Partners w/ Vistar Media

Monday, February 24th, 2025

Adrian J Cotterill, Editor-in-Chief

Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, has joined forces with Stingray Advertising to transform the in-store advertising landscape in Canada. By selecting Vistar’s platform, Stingray Advertising is taking its first steps into video advertising, building on its legacy as North America’s largest retail audio advertising network. This partnership […]

Patrick Dolan Joins @YourOAAA As COO

Friday, February 21st, 2025

Adrian J Cotterill, Editor-in-Chief

Former President and COO of the Interactive Advertising Bureau (IAB) Patrick Dolan has joined the Out of Home Advertising Association of America (OAAA) as Chief Operating Officer. He brings 25+ years of experience in strategy, operations, and product development to the OAAA. At IAB, he helped grow revenue from USD seven million to over USD […]

The Programmatic DOOH Live Awards

Wednesday, February 19th, 2025

Adrian J Cotterill, Editor-in-Chief

JCDecaux UK has announced that its leading industry awards The Programmatic DOOH Live Awards 2025, is now open for entries. The Awards which recognise the continued evolution of programmatic digital out-of-home (pDOOH) are free-to-enter and aim to highlight the most innovative, creative, and effective DOOH campaigns from across the UK over the past year. With […]

JCDecaux ATA Saudi Win Airport Tenders

Wednesday, February 19th, 2025

Adrian J Cotterill, Editor-in-Chief

JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, has announced that JCDecaux ATA Saudi has been awarded a 10-year exclusive advertising concession for King Fahd International Airport in Dammam, as well as for the Al-Ahsa International Airport, and Al Qaisumah International Airport, operated by Dammam Airports Company (DACO), following a competitive […]

13 @TfL Billboards Acquired By Wildstone

Monday, February 17th, 2025

Adrian J Cotterill, Editor-in-Chief

Wildstone has struck a landmark GBP 80 million deal to acquire 13 giant digital advertising installations in high-traffic areas across London. The 99-year lease agreement, signed with Transport for London (TfL), ensures that these premium sites—positioned at some of the capital’s most iconic roadside locations will continue to be a powerful platform for advertisers. This […]

Free #EV Charging For Vauxhall w/ JOLT in London

Monday, February 17th, 2025

Adrian J Cotterill, Editor-in-Chief

JOLT has partnered with Vauxhall to launch a ground-breaking campaign in London, showcasing how Digital Out-of-Home combined with In-app advertising can transform brand engagement with electric vehicle (EV) drivers. The month-long partnership, running from February 3 to March 2, 2025, offers Vauxhall electric and plug-in hybrid vehicle drivers FREE charging across over 40 JOLT EV […]

New MOOHA Landscape

Monday, February 17th, 2025

Adrian J Cotterill, Editor-in-Chief

MOOHA, the Moving OOH marketing organization has released the first ever landscape to help brands and agencies better navigate the media owners, formats, and measurement capabilities within the Moving OOH industry. Approaching its one year anniversary, the Moving OOH Association has already developed an industry newsletter, hosted a number of in person and online meetings […]

African Americans And Labor

Monday, February 17th, 2025

Adrian J Cotterill, Editor-in-Chief

Clear Channel Outdoor is celebrating Black History Month in 2025 with a new digital OOH month-long campaign honoring and reflecting on Black history with a contemporary spin. This year, the Smithsonian Institution will celebrate Black History Month with the 2025 theme, ‘African Americans and Labor’ which focuses on the pivotal role African Americans’ work has […]