DailyDOOH

There are generally considered to be seven continents: Asia, Africa, North America, South America, Antarctica, Europe, and Australia (sometimes called Oceania or Australasia) and the DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media and its growing role in the omnichannel mix have long claimed to be truly ‘global’ and […]

Mesmerize, an MJH Life Sciences brand, and a leader in patient education at the point of care, has announced a new partnership with Kinney Drugs. With 100 retail pharmacy locations, Kinney Drugs operates full-service pharmacies in New York and Vermont. As part of Kinney Drug’s retail media strategy, the partnership includes the installation of Mesmerize’s […]

Unique X, a global leader in cinema solutions, has announced, what they say is a groundbreaking partnership with Place Exchange. This collaboration introduces the first true programmatic advertising solution purpose-built for the cinema industry, revolutionizing the way cinema advertising is bought and sold.

The DPAA are holding another UK Town Hall in London today, Tuesday April 1 where guests will be able to enjoy cocktails and networking along with a special presentation of results from the DPAA UK’s Omnichannel Decision Makers Study. Location Assembly – London 110 Southwark Street, London SE1 0SU, UK Date & Time April 1, […]

A membership programme designed to help new and accelerating businesses grow by broadening access to outdoor advertising, has been launched by the UK’s fastest growing roadside advertising provider, 75Media. Ignite will give businesses up to two times amplification of their media budget, alongside a series of dedicated support and creative guidance. In addition to one-to-one […]

Gymbox has announced the UK’s first-ever floating boxing ring that will sail boxing enthusiasts across London as they jab. Early next week, the innovative fitness brand is allowing members to fly like a butterfly, sting like a bee whilst on the River Thames – a unique fitness experience combining fitness with views of the capital. […]

Zac Pinkham has joined Samba TV as Senior Vice President of International where he will oversee Samba TV’s EMEA and APAC business to drive growth and expand market share in key international regions. His appointment comes on the heels of Samba TV’s strategic acquisition of Semasio and expansion to 50+ markets including strong representation across […]

After two decades at the helm of Ubiquitous, the company that quickly became the gatekeeper for UK Taxi Advertising, its founder, Andrew Barnett, is retiring at the end of April. The experienced team he has built over the years will continue to drive the business forward, ensuring seamless continuity and expert leadership. Andrew told us […]

Route, the official source of UK Out of Home audience data since 2013 has appointed long time stalwart Euan Mackay as its new CEO. He succeeds Denise Turner, who last month announced that she was leaving the OOH joint industry currency (JIC) to join the IPA as its new media research director. Euan will officially […]

This week across the UK saw premium sleep brand Panda take their sensational ad campaign to bus networks across London, Manchester and Sheffield, with ads claiming the brand to be the best in bed. The Panda brand is currently experiencing huge expansion throughout the UK and into mainland Europe; with new product launches on the […]