DailyDOOH

Orange 142, a division of Direct Digital Holdings (NASDAQ: DRCT) and a leader in digital marketing for mid-market brands, has released a guide demystifying foot traffic attribution, a fast-evolving capability that helps marketers connect digital ad exposure to real-world store visits. With foot traffic rebounding across categories like grocery and retail, understanding how marketing drives […]

Firefly, the leading provider in mobility-based out-of-home media, introduced its 3D creative capability for digital tops at this year’s OAAA Out of Home Media Conference. Now available across Firefly’s premium digital top network, the 3D format transforms campaign creative into dimensional, moving storytelling – commanding attention from pedestrians and commuters alike. With dynamic depth, shadows, […]

Frasers Group has launched ELEVATE, a new retail media network powered by Frasers’ first-party data that helps brand partners connect with customers through highly personalised advertising. In line with Frasers vision of building the planet’s most admired and compelling brand ecosystem, ELEVATE empowers brand partners to reach shoppers at key moments across the Group’s physical […]

Doohlabs, a relatively new data-driven in-store retail media platform in the Nordics (founded in 2019) has announced that SPAR International has partnered with them in building a multi-market retail media ecosystem. With over 13,900 stores in 48 countries, SPAR countries are increasingly focused on unlocking new revenue streams through retail media. SPAR International leads this […]

Readers should know by now that DSS Europe this year is a three-day learning and networking event (previous years have been two), which of course provides more opportunity to explore the critical issues, technologies, and trends shaping our industry. The highly anticipated event, organised by invidis in partnership with Integrated Systems Events (ISE), will also […]

MAGNA, the media intelligence unit within IPG Mediabrands, and GSTV have released a new research study entiotled ‘The Power of Video Everywhere’ which highlights how reaching consumers off the couch and outside the home can significantly influence purchase behavior. By connecting with people at moments of active decision-making, advertisers can drive real action, particularly for […]

Lamar Advertising, one of the largest outdoor advertising companies in the world, has selected Dolly Parton’s Imagination Library as its in-kind partner for 2025. Over the next 12 months, Lamar will donate more than two million dollars in digital out of home media to help the organization raise awareness of its mission, increase donations, and […]

Perion Network Ltd. (NASDAQ and TASE: PERI) this week reported its financial results for the first quarter ended March 31, 2025. “Our strong start to the year is indicative that we have the right strategy to serve a customer base that can keep expanding as we go. Our key growth engines DOOH, CTV and Retail Media, […]

Perion Network Ltd. (NASDAQ and TASE: PERI) has announced the acquisition of Greenbids, described as a cutting-edge #AI platform that creates custom algorithms for campaign-level optimization across walled garden platforms such as YouTube, Facebook and Instagram, as well as leading DSPs such as Google DV360 and The Trade Desk. The press release states that the […]

Amsterdam Airport Schiphol has launched programmatic advertising across its digital screen network, following successful implementations at Eindhoven and Rotterdam The Hague Airports. Schiphol manages its media channels in-house, leveraging its data platform to optimise advertising effectiveness. The airport partnered with LDSK, a leading provider of intelligent media scheduling solutions, to enable programmatic access to specific […]