DailyDOOH

Network Rail was ordered last Friday to turn off the digital screens at London Euston Train Station as part of a major review into overcrowding at the station. UK Secretary of State for Transport Louise Haigh ordered Network Rail to declutter the station concourse and make changes to the way it handles train announcements after […]

A new study released by the Out of Home Advertising Association of America (OAAA) finds that slight reallocations of existing media budgets to Out of Home (OOH) advertising can lead to substantial gains in return on ad spend (ROAS) and key brand metrics. “These findings reveal the powerful role OOH plays in the current media […]

Former VP Sales Lightbox OOH Video Network Caitlin Herron has joined SOMO as VP, Strategic Account Director.

Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) has announced the appointment of Tim Jones to its Board of Directors effective immediately. Tim will serve as an independent director and will be a member of the Audit Committee and the Compensation Committee of the Board. With this appointment, the Board expands to eleven members, ten of […]

Scott Felenstein has joined OUTFRONT Media (NYSE:OUT) as the Senior Vice President of Brand Partnerships, bringing over 30 years of extensive experience in advertising, digital media, and sales management. He joins OUTFRONT Media from National CineMedia (NCM), where he most recently held the role of President – Sales, Marketing & Partnerships. We are told that […]

New Tradition, a Blackstone Portfolio Company, has acquired the billboard assets of RSA Media, LLC. in the Boston market. The acquisition adds 28 premium static and digital billboard faces in New England. We are told that these new assets provide unrivaled coverage throughout downtown Boston, with key locations on the Mass Pike (I-90), South Boston […]

Displayce, a leading European platform for programmatic buying in digital out-of-home communication, has unveiled ‘Airport Live Triggering’ in partnership with JCDecaux. This new feature, exclusive to the Displayce DSP, enables self-service, real-time activation of DOOH campaigns across multiple airports within the JCDecaux inventory simultaneously, leveraging data such as flight boarding and landing gates. We believe […]

Another event that is the epitome of what Out of Home New York is all about takes place on the afternoon of Thursday, October 17, 2024. The 4A’s and OAAA are teaming up for a groundbreaking event uniting agencies, advertisers, and media owners to explore the transformative power of OOH advertising and are asking atteneded […]

JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces that its majority-owned subsidiary JCDecaux Top Media SA has acquired from its founders 70% of IMC, a leading OOH company in Central America and the number one outdoor advertising company in Costa Rica. As part of the transaction, the remaining IMC’s shareholders […]

OUTFRONT Media (NYSE: OUT) has partnered with MaleRoom Founder and CEO Mindie Kaplan and Imerman Angels to launch a bold new early detection campaign for Breast Cancer Awareness Month. The Million Mammogram Challenge is a new movement kicking off on October 1, 2024, that aims to change the narrative for young women around shame, celebrating […]