Author Archive
Tuesday, October 1st, 2024
Adrian J Cotterill, Editor-in-Chief
Flux Innovation has announced a new partnership with Trulience, an interactive avatar platform that’s redefining the way we interact with Artificial Intelligence. As the latest addition to Flux’s expanding portfolio of cutting-edge collaborations, we are told that Trulience promises to humanise AI for businesses and industries worldwide. Founded by Marek Zwiefka-Sibley, Trulience aims to make […]
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Tuesday, October 1st, 2024
Adrian J Cotterill, Editor-in-Chief
DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media has announced that Ring will be back to sponsor the Puppy Pen for the second year during the #OOHNYC DPAA Global Media Summit. Ring allows you to check on your pets anytime, anywhere. From security devices to pet tags, Ring is […]
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Tuesday, October 1st, 2024
Adrian J Cotterill, Editor-in-Chief
Tomorrow in London Hivestack are holding a morning event where they invite you to join them in discussion with DOOH industry leaders as they look to the horizon of what is possible. Their finalised agenda features an impressive lineup of industry experts from leading companies such as GroupM Nexus, London Lites, DAX, iMedia, Hawk and […]
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Monday, September 30th, 2024
Adrian J Cotterill, Editor-in-Chief
Invenco by GVR, a worldwide retail and payment technology leader and GSTV, the national on-the-go video network engaging audiences in the forecourt to drive in-store sales for tens of thousands of fuel retailers, have announced a retail media product and service offering for mobility and convenience retailers called Engage Media Full-Service – fueled by GSTV. “Retailers are rapidly becoming […]
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Sunday, September 29th, 2024
Adrian J Cotterill, Editor-in-Chief
The Associate of National Advertisers (ANA) has released a groundbreaking study, ‘Sustainability in Media Planning’ taking a deep dive into the carbon cost of digital marketing, the solution to measuring and reducing emissions, and how Fortune 100 brands have already achieved success with those solutions. The ANA’s Media & Measurement Leadership Council partnered with Scope3 […]
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Sunday, September 29th, 2024
Adrian J Cotterill, Editor-in-Chief
The OAAA (Out of Home Advertising Association of America), OMA (Outdoor Media Association of Australia) and Outsmart (Out of Home Trade Association in UK) have announced that they have collaborated with IAB Tech Lab, the global digital advertising technical standard-setting body, to publish a comprehensive document and technical resources to support standardized Programmatic Guaranteed Direct […]
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Sunday, September 29th, 2024
Adrian J Cotterill, Editor-in-Chief
AdOnMo has raised $25 million in a funding round led by Singapore-based venture capital firm Rigel Capital and Indonesia’s Sinar Mas. This new investment adds to the $15 million the Hyderabad-based company secured from Zomato in its Series B round back in January 2022, during which Zomato acquired approximately 19.8% of AdOnMo. The statement said […]
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Friday, September 27th, 2024
Adrian J Cotterill, Editor-in-Chief
Natalie Grundy has joined onemedia as its new marketing manager, bringing 12 years of industry marketing management experience to the role. John Jeffreys, director of sales and marketing and co-owner, onemedia, told us “We are delighted to welcome Natalie to the team as we move towards our next phase of growth. Natalie is well known […]
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Thursday, September 26th, 2024
Adrian J Cotterill, Editor-in-Chief
Azerion (EURONEXT: AZRN) has announced a strategic integration of its DSP HAWK with MyAdbooker, a leading Supply-Side Platform (SSP) specialising in Digital Out-of-Home advertising. This collaboration provides HAWK DSP clients with exclusive access to high-impact DOOH inventory across France, Belgium, and the Netherlands, offering a powerful new dimension to their programmatic media strategies. The integration […]
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Thursday, September 26th, 2024
Adrian J Cotterill, Editor-in-Chief
AUO Display Plus (ADP), a subsidiary of AUO Corporation (AUO) and a global leader in industrial and commercial displays has acquired Avocor, a leading innovator in collaboration and communication solutions. The announcement says that this strategic acquisition is set to accelerate Avocor’s growth by integrating AUO Display Plus’ extensive expertise in display technology and global […]
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