Author Archive

#PitchYourDream w/ @SimonSquibb & @JCDecauxUK

Sunday, September 22nd, 2024

Adrian J Cotterill, Editor-in-Chief

JCDecaux UK, in partnership with Helpbnk and Westfield has launched an innovative competition to support the next generation of business owners. Open to UK entrepreneurs aged 18-27, the competition invites Gen Z business leaders to harness the power of digital Out-of Home advertising to build brand fame on the public screen. Running from September 17th […]

John Karzak Joins @Carvertise

Friday, September 20th, 2024

Adrian J Cotterill, Editor-in-Chief

Carvertise continues to expand its executive ranks naming marketing innovator John Karzak as Vice President of Marketing. He brings to his new role more than 20 years of diversified marketing expertise in growing B2B and B2C business lines for Fortune 100 companies to VC/PE backed start-ups. Prior to joining Carvertise, John was Founder and Managing […]

Mazda Takes Over Martin Place Retail Precinct

Thursday, September 19th, 2024

Adrian J Cotterill, Editor-in-Chief

Mazda Australia is reinvigorating its iconic ‘Zoom Zoom’ brand proposition with a high impact Out of Home campaign at Sydney’s newly launched Martin Place Retail precinct. As the flagship activation of a broader national rollout, Mazda’s takeover leverages oOh!’s 10 digital screens, spanning both large and small formats, designed to capture attention in one of […]

Kiwibot Acquires @Nickelytics

Thursday, September 19th, 2024

Adrian J Cotterill, Editor-in-Chief

In what we are told is a bold move to redefine the future of robotics and advertising, Kiwibot, a leader in autonomous robotic solutions, and Nickelytics, a cutting-edge adtech firm specializing in mobile and outdoor advertising, have announced a strategic deal. This alliance aims to dominate the evolving landscape of mobile advertising, creating unprecedented value […]

King’s Award for International Trade For @EspritDigital

Wednesday, September 18th, 2024

Adrian J Cotterill, Editor-in-Chief

Esprit Digital is one of 252 UK organisations spread over three categories, to be recognised with a prestigious King’s Award for Enterprise. Esprit Digital has once again been recognised for its excellence in International Trade. Peter Livesey, CEO, remarked, “Esprit Digital is honoured to receive this award. We have tailored our offerings across various markets […]

K-VA-T Food Stores Partnership w/ @MesmerizeOOH

Wednesday, September 18th, 2024

Adrian J Cotterill, Editor-in-Chief

Mesmerize, an MJH Life Sciences brand, and a leader in patient education at the point of care, has announced a new partnership with K-VA-T Food Stores, Inc., the parent company for Food City. With 157 retail locations, Food City operates full-service grocery stores and pharmacies in Kentucky, Virginia, Tennessee, Georgia, and Alabama. The partnership includes […]

Circana Partnership w/ @CCOutdoorNA

Wednesday, September 18th, 2024

Adrian J Cotterill, Editor-in-Chief

Clear Channel Outdoor (NYSE: CCO), one of the world’s largest Out-of-Home media providers, this week announced that it has teamed up with Circana, a leading advisor on the complexity of consumer behavior, to deliver comprehensive lift measurement for OOH via Clear Channel Outdoor’s RADAR® suite of solutions. Through this new partnership, consumer packaged goods (CPG) […]

Submissions Open For The 83rd @TheOBIEAwards

Wednesday, September 18th, 2024

Adrian J Cotterill, Editor-in-Chief

The Out of Home Advertising Association of America (OAAA) has announced that entries are now open for The 83rd Annual OBIE Awards, one of the industry’s most prestigious honors celebrating creative excellence in out of home (OOH) advertising. The OBIE Awards highlight the best OOH campaigns that capture attention, engage audiences, and push the boundaries […]

National Hispanic Heritage Month Women’s Wear Daily Campaign

Wednesday, September 18th, 2024

Adrian J Cotterill, Editor-in-Chief

This week Women’s Wear Daily released a special issue of WWD’s Digital Daily announcing a high visibility month-long campaign to celebrate National Hispanic Heritage Month (NHHM). In partnership with OUTFRONT the campaign brings to life the 2024 NHHM theme ‘Pioneers of Change: Shaping the Future Togethe’ showcasing the talent, creativity and unity that defines the […]

#AI Streamlining Operations For Media And Agencies

Wednesday, September 18th, 2024

Adrian J Cotterill, Editor-in-Chief

In an era of unprecedented financial pressures, #AI is emerging as a game-changer for advertising agencies and media companies alike. At next week’s AdAi Conference Fabric Folk will reveal how strategically implementing AI in back-office operations can transform organizations into agile, efficient powerhouses. Through examples, attendees will be able to discover how AI can streamline […]