DailyDOOH

This week Women’s Wear Daily released a special issue of WWD’s Digital Daily announcing a high visibility month-long campaign to celebrate National Hispanic Heritage Month (NHHM). In partnership with OUTFRONT the campaign brings to life the 2024 NHHM theme ‘Pioneers of Change: Shaping the Future Togethe’ showcasing the talent, creativity and unity that defines the […]

In an era of unprecedented financial pressures, #AI is emerging as a game-changer for advertising agencies and media companies alike. At next week’s AdAi Conference Fabric Folk will reveal how strategically implementing AI in back-office operations can transform organizations into agile, efficient powerhouses. Through examples, attendees will be able to discover how AI can streamline […]

Today, VIOOH, a leading premium global digital out of home (DOOH) supply-side platform, released its annual research into the programmatic DOOH (prDOOH) market. The findings show that the UK is a well-established prDOOH market, with programmatic accounting for almost a third (29%) of campaigns in the past 18 months. This is the highest growth rate […]

Clear Channel UK, has announces the expansion of its Adshel Live network to 3,500 screens, further solidifying its position as the UK’s largest digital Out of Home network. Since its launch in 2015, the Adshel Live network has helped propel DOOH growth in the UK, offering unparalleled reach, impacts, and proximity to key retail locations […]

Intersection, the experience-driven out-of-home media and technology company, and Metro Transit, the transportation resource for the Twin Cities, this week announced the deployment of 12 new, state-of-the-art digital bus shelters throughout the Minneapolis and St. Paul region. “Enhancing everyday experiences in cities is core to our mission,” said Scott Goldsmith, President and Chief Operating Officer […]

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today, has announced the recipients for its Leading Women in Digital Media Awards. The award series recognizes female leaders in various career and life stages who have demonstrated significant leadership in digital advertising and media. Winners will be recognized at the […]

Captivate, North America’s leading digital video network that delivers 100% viewable, fraud-free, brand-safe media in top office towers and luxury residential properties, is thrilled to announce a strategic partnership with Adelaide, a pioneer in attention metrics for advertising. We are told that this collaboration will enable Captivate to leverage Adelaide’s cutting-edge attention metrics, providing brands […]

Viant Technology Inc. (NASDAQ: DSP) has launched ViantAI which is described as an advanced AI-powered platform set to reshape how programmatic advertising is planned, purchased and measured. “ViantAI is a breakthrough for our industry,” said Tim Vanderhook, CEO of Viant Technology. “It acts like a digital advertising expert, taking over the difficult, data-intensive work so […]

Get ready to meet BILLBOT in real life at our AdAi Conference in Toronto on Tuesday September 24, 2024. COMMB’s OOH-GPT v2 Companion is here to provide smart insights into Canadian OOH advertising. Catch BILLBOT in action at The Globe and Mail Centre, 351 King St E Toronto, in a demonstration by COMMB’s Director of […]

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media is holding its next Women’s Empowerment Webinar Tuesday September 17 which will feature DOOH and Tech leaders from Outfront, Lamar Advertising, and GroundTruth. The September 17 event at 8am PT/11am ET/4pm GMT will explore the interplay between workplace microaggressions and how […]