DailyDOOH

There is no doubt that Cineplex Media, in partnership with Quividi, the undisputed leader and pioneer in audience measurement and shopper engagement for DOOH & Retail, is pioneering the use of AI-powered audience measurement in the Out-of-Home advertising industry. Their digital mall screens leverage this technology to collect real-time data, offering advertisers precise insights into […]

Ocado Retail, the UK’s fastest growing grocer, has marked a new chapter in its retail media journey with the launch of Ocado Ads, building on its long history in the space.  Ocado’s online-first operating model will allow Ocado Ads to drive measurable growth for its brand partners, while delivering relevant advertising and a personalised experience […]

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media has announced topics and speakers for its next Breakfast with Ad Leaders series event which takes place in London this Tuersday September 17, 8:30am to 10:30am. The session will take a look at the growing role of retail and in-store media […]

The Out of Home Media Consultancy (OMC) this week announced a merger with Fiona FitzGibbon‘s Diversiffi Media. The merger brings together the strengths of both companies under the OMC name, further establishing their position as the leading authority in the global Out of Home media industry. OMC itself has long been recognised as a driving […]

Vibenomics, a Mood Media Company, has appointed Brendan Carey as Group Director of Retail Media, EMEA, marking the company’s strategic expansion into the European focused (EMEA) markets. This key hire leverages Mood Media’s extensive EMEA footprint, allowing Vibenomics to bring its innovative in-store media solutions to a broader international audience. Brendan will use his extensive […]

Former JCDecaux Exec David Hawkins has joined billups as Managing Director for the Middle East.

Former Trader at Clear Channel Outdoor Bea Carri has joined BambOOH. Bea has spent the last three and a half years at Clear Channel, and has a fantastic reputation with those that have worked with her. Bambooh are experts at delivering growth in Out-of-Home for independent, and independent thinking, media agencies and clients. They describe […]

Mayfair Equity Partners says that it has completed the management buy-out of i-media. Mayfair has acquired a majority stake in the business alongside the i-media management team. i-media has developed the UK’s largest network of full motion large-format digital screens at Motorway Service Station Areas via exclusive partnerships with major operators including Moto, Welcome Break, […]

The UK Advertising Standards Authority (ASA) is partnering with Compare the Market and Acast for the next phase of its awareness campaign which launches UK-wide this week and will run for eight weeks across multiple platforms and channels, both online and offline. Guy Parker, CEO of the ASA, told us “We’re pleased that our ad […]

This week, at Amsterdam Central Station (Metro network North/South Line), a unique campaign from soft drink brand Fanta is on display. The campaign promotes the release of Warner Bros. Discovery’s new comedic film Beetlejuice Beetlejuice, where the ads are created on-site with the help of artificial intelligence. Mark Veenman COO, CS Digital Media told us […]