DailyDOOH

GPO Vallas, a leading Latin American OOH advertising company has announced the U.S. launch of SOMO, a new business line built by partnering with Ara Labs, for the operation of 4,000 screens in 2,000 digital car top advertising displays in NYC, which they say will generate over three billion monthly impressions. The companies entered into […]

Displayce claims to be the first specialised platform to integrate generative artificial intelligence for recommending personalised DOOH strategies. After a year of research and development, Displayce is launching CampaignAI, an intelligent assistant designed to transform how advertisers and agencies design their DOOH campaigns. As artificial intelligence tools experience exponential adoption, with global productivity gains estimated […]

In less than two weeks time Tombras’ Chief Technology Officer Juan Tubert will keynote this year’s AdAi Conference where he will present a quite amazing OOH campaign that he helped his agency put together for Google and Moving and Storage Company PODS, which makes great use of #AI for Dynamic Creative Optimization. If you are […]

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media is holding a special webinar event tomorrow, Wednesday September 11 at 1pm ET on the results of its 2024 Omnichannel Decision Makers Study. The session will focus on DOOH opportunities for performance marketers. The study was conducted by Advertiser Perceptions, the […]

JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, has been awarded the iconic London bus shelter advertising contract by Transport for London (TfL) for an eight year period, with the option of a two year extension. The contract will commence on April 1, 2025. This is the second-largest bus shelter advertising […]

Transport for London (TfL) has selected Global, the Media & Entertainment group, as its media partner for its rail advertising contract, one of the largest in the world, following a highly competitive tendering process that started back in October 2023. The eight-year contract will bring Global’s relationship with TfL to a remarkable 40-year tenure, one […]

With news of who has (finally) won the Transport for London (TfL) London Rail advertising contract (Overland and Underground) currently held by Global and the London-wide Street Furniture contract currently held by JCDecaux both being expected imminently, also comes news that Global seem to be laying off a large number of their OOH sales staff. […]

Vinod Chandiramani has joined Solomon Partners as a Partner and Head of its Capital Advisory group. We are told that will be instrumental in guiding the firm’s clients through periods of transition or pivotal corporate transformations by enhancing Solomon’s Capital Structure, Debt, and Financing Advisory capabilities. His expertise in bespoke financing and capital structure solutions […]

Elevision has announced an exciting partnership with Dubai World Trade Centre (DWTC) to launch Dubai’s newest digital-out-of-home media network. Niall Sallam, CEO of Elevision, told us “We’re thrilled to launch our network of elevator and large format screens in collaboration with DWTC, and are equally excited to bring world-class measurement, programmatic and dynamic content capabilities […]

Prebid.org, the organization that oversees open source Prebid programmatic advertising solutions, this week announced that Prebid now supports DOOH and confirms that the framework has been tested successfully. Hivestack by Perion and Intersection pioneered the first successful end to end test within the Prebid ecosystem, proving the efficacy of the model. With initial testing complete, […]