Author Archive
Thursday, September 5th, 2024
Adrian J Cotterill, Editor-in-Chief
The ride-share service provider Lyft (LYFT.O) announced this week that it will stop offering standalone dockless bikes and scooters and eliminate some jobs as part of a restructuring to cut costs. Lyft of course operates the Citibike service in New York City and similar rental programs in other U.S. cities.
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Thursday, September 5th, 2024
Adrian J Cotterill, Editor-in-Chief
SingleStore NOW 2024: The Enterprise AI Conference will return to the Chase Center in San Francisco on October 3, 2024. At the event you will be inspired by developers, architects, and engineers creating intelligent applications that operationalize your enterprise data to build quickly—and scale even faster. If you don’t want miss out on the future […]
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Wednesday, September 4th, 2024
Adrian J Cotterill, Editor-in-Chief
Veridooh has announced a partnership with Place Exchange, a leading global Programmatic OOH Supply-Side-Platform (SSP) which will see Veridooh’s SmartCreative verification technology available to all programmatic OOH buyers leveraging Place Exchange’s SSP globally. Veridooh co-founder Mo Moubayed said “Brands and Media Agencies are demanding true independent verification as standard on their programmatic out of home […]
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Wednesday, September 4th, 2024
Adrian J Cotterill, Editor-in-Chief
Global, the Media & Entertainment Group, has won the advertising contract for Network Rail’s roadside outdoor estate, a vast portfolio including advertising sites in high-profile city locations, following a competitive pitch. Hamish Kiernan, Commercial Director at Network Rail Property, said “We’re pleased to continue our relationship with Global for a further seven years. We’re looking […]
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Wednesday, September 4th, 2024
Adrian J Cotterill, Editor-in-Chief
75Media, has acquired 595 new classic 48-sheet roadside billboards, ratcheting its total estate from 580 to 1,175 and cementing its position as the number two market leader for large format roadside billboard sites in the UK. This strategic acquisition not only strengthens 75Media’s growing market dominance, but also reinforces its commitment to classic paper billboards […]
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Tuesday, September 3rd, 2024
Adrian J Cotterill, Editor-in-Chief
If you are already in Artificial Intelligence (AI) wishing to learn more about the advertising and out of home (OOH) industries or in the advertising and OOH sector and wish to better understand AI and Machine Learning then you will want to attend our annual AdAI Conference on Tuesday September 24, 2024. Last year the […]
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Tuesday, September 3rd, 2024
Adrian J Cotterill, Editor-in-Chief
Global, the Media & Entertainment group, has launched a star-studded ad campaign for Capital Breakfast with Jordan North, Chris Stark, and Siân Welby. As part of the campaign, a brand-new TV ad will premiered this week on ITV1 and ITVX, All4, and Sky featuring some of the world’s biggest hit music artists including Sabrina Carpenter, […]
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Tuesday, September 3rd, 2024
Adrian J Cotterill, Editor-in-Chief
This week VIOOH launched a range of intelligent programmatic OOH planning enhancements within the VIOOH Trading Manager platform. As OOH continues to grow and briefs become more specific, we are told that this new map-based planning capability will provide interactive campaign visualisations showing real-time availability, giving media owners the option to layer audience affinity and […]
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Monday, September 2nd, 2024
Adrian J Cotterill, Editor-in-Chief
Global creative and media agency Trouble Maker has today launched an integrated campaign for mobile network operator iD Mobile, tapping into one of the most talked about days in the football calendar – Transfer Deadline Day. The campaign celebrates exciting star transfers including Kane, Grealish, Watkins and Kelly on giant digital OOH screens at London’s […]
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Monday, September 2nd, 2024
Adrian J Cotterill, Editor-in-Chief
Sad news reaches us that former Mereo exec David Giudici has passed away. He was diagnosed with oesophagus cancer back in 2021 and bravely fought through two rounds of chemotherapy. David was born and raised in Morocco but lived and worked latterly in Paris, France. He was an excellent multi-lingual conference speaker, always great company, […]
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