Author Archive

FOMO #Drives #AI Adoption Says @ABBYY_Software Survey

Thursday, August 29th, 2024

Adrian J Cotterill, Editor-in-Chief

A new survey from intelligent automation company, ABBYY, finds that fear of missing out (FOMO) plays a big factor in #AI investment, with 63% of global IT leaders reporting they are worried that their company will be left behind if they don’t use it. With fears of being left behind so prevalent, it is no […]

#TheRightSeat @YourOAAA @AdCouncil @NHTSAgov #PSA

Wednesday, August 28th, 2024

Adrian J Cotterill, Editor-in-Chief

In the US motor vehicle crashes are a leading cause of death for children under 14. With the school year ahead, it’s crucial to remind parents to ensure their children are safe and protected in the right car seat for their age and size. OAAA is encouraging its members to share the Child Car Safety […]

Pathformance and @Vibenomics Team Up

Wednesday, August 28th, 2024

Adrian J Cotterill, Editor-in-Chief

Vibenomics, a Mood Media Company and leading in-store digital advertising provider, is joining forces with Pathformance, a data-driven measurement solutions provider for brands and marketers. We are told that this collaboration presents a major benefit to brands looking to prove results from retail media investments, combining immersive in-store audio advertising with powerful analytics to create […]

20th Anniversary @PrincesTrust / @ClearChannelUK Partnership

Tuesday, August 27th, 2024

Adrian J Cotterill, Editor-in-Chief

Clear Channel has joined forces with The Prince’s Trust, a UK national charity supporting young people, to launch a new Out of Home campaign, celebrating the 20th anniversary of their partnership. The artworks were creatively conceived and executed by The&Partnership as part of the wider ‘Class of Covid’ campaign that the charity first launched back […]

AWS #GenAI Loft Tours

Tuesday, August 27th, 2024

Adrian J Cotterill, Editor-in-Chief

Earlier this year Amazon Web Services (AWS) announced a commitment of USD 230 million to accelerate the creation of generative AI applications by startups around the world as well as the second-annual AWS Generative AI Accelerator. Back in early July they also announced ‘AWS GenAI Lofts’, a global tour of pop-up collaborative spaces and immersive […]

Amazon Advertising Robots Deployed in San Francisco

Sunday, August 25th, 2024

Adrian J Cotterill, Editor-in-Chief

To advertise the latest AWS GenAI Loft pop up opening, Amazon has deployed a squadron of robots to roam Market Street in San Francisco. They look similar to the robots tested by food delivery companies but instead of ferrying food, the robots are advertising the company’s new Generative AI pop up. At the opening of […]

Peter Goodman Joins CP Media

Friday, August 23rd, 2024

Adrian J Cotterill, Editor-in-Chief

Peter Goodman has joined CP Media as Chief Financial Officer for the UK’s fast-growing outdoor media company, CP Media. In the last five years, the company has tripled in size through a mixture of organic growth and three significant acquisitions: Eye Airports, Adverta Bus Advertising, and most recently, Lamppost Banners, which had previously been a […]

Kym Frank Out At @Motionwrks (With Many Others)

Thursday, August 22nd, 2024

Adrian J Cotterill, Editor-in-Chief

Motionworks ‘may’ be the trusted population intelligence expert that empowers customers with privacy-compliant, actionable, insights in motion BUT it looks like they could be in real trouble going forward because if you are having to laying off REALLY good people then you know that you are likely in a world of hurt. Earlier this year […]

TRUCKADS Acquired By @Nickelytics

Wednesday, August 21st, 2024

Adrian J Cotterill, Editor-in-Chief

Nickelytics, a leading provider of data-driven OOH advertising solutions, has acquired TRUCKADS, a premier provider of truck-side advertising and fleet graphic services. This strategic move significantly enhances Nickelytics’ capabilities and reach within the mobile out-of-home advertising market. “This acquisition marks a transformative moment for both Nickelytics and TRUCKADS,” said Judah Longgrear, CEO of Nickelytics. “TRUCKADS […]

US #OOH Record-Breaking Quarter and H1 Growth

Tuesday, August 20th, 2024

Adrian J Cotterill, Editor-in-Chief

US Out of home (OOH) advertising revenue increased 3.4% in the second quarter of 2024 compared to the previous year, accounting for USD 2.78 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). This marks the highest quarterly volume ever for OOH, propelling first-half growth to a 4.8% increase. “Out […]