Author Archive
Thursday, August 29th, 2024
Adrian J Cotterill, Editor-in-Chief
A new survey from intelligent automation company, ABBYY, finds that fear of missing out (FOMO) plays a big factor in #AI investment, with 63% of global IT leaders reporting they are worried that their company will be left behind if they don’t use it. With fears of being left behind so prevalent, it is no […]
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Wednesday, August 28th, 2024
Adrian J Cotterill, Editor-in-Chief
In the US motor vehicle crashes are a leading cause of death for children under 14. With the school year ahead, it’s crucial to remind parents to ensure their children are safe and protected in the right car seat for their age and size. OAAA is encouraging its members to share the Child Car Safety […]
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Wednesday, August 28th, 2024
Adrian J Cotterill, Editor-in-Chief
Vibenomics, a Mood Media Company and leading in-store digital advertising provider, is joining forces with Pathformance, a data-driven measurement solutions provider for brands and marketers. We are told that this collaboration presents a major benefit to brands looking to prove results from retail media investments, combining immersive in-store audio advertising with powerful analytics to create […]
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Tuesday, August 27th, 2024
Adrian J Cotterill, Editor-in-Chief
Clear Channel has joined forces with The Prince’s Trust, a UK national charity supporting young people, to launch a new Out of Home campaign, celebrating the 20th anniversary of their partnership. The artworks were creatively conceived and executed by The&Partnership as part of the wider ‘Class of Covid’ campaign that the charity first launched back […]
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Tuesday, August 27th, 2024
Adrian J Cotterill, Editor-in-Chief
Earlier this year Amazon Web Services (AWS) announced a commitment of USD 230 million to accelerate the creation of generative AI applications by startups around the world as well as the second-annual AWS Generative AI Accelerator. Back in early July they also announced ‘AWS GenAI Lofts’, a global tour of pop-up collaborative spaces and immersive […]
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Sunday, August 25th, 2024
Adrian J Cotterill, Editor-in-Chief
To advertise the latest AWS GenAI Loft pop up opening, Amazon has deployed a squadron of robots to roam Market Street in San Francisco. They look similar to the robots tested by food delivery companies but instead of ferrying food, the robots are advertising the company’s new Generative AI pop up. At the opening of […]
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Friday, August 23rd, 2024
Adrian J Cotterill, Editor-in-Chief
Peter Goodman has joined CP Media as Chief Financial Officer for the UK’s fast-growing outdoor media company, CP Media. In the last five years, the company has tripled in size through a mixture of organic growth and three significant acquisitions: Eye Airports, Adverta Bus Advertising, and most recently, Lamppost Banners, which had previously been a […]
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Thursday, August 22nd, 2024
Adrian J Cotterill, Editor-in-Chief
Motionworks ‘may’ be the trusted population intelligence expert that empowers customers with privacy-compliant, actionable, insights in motion BUT it looks like they could be in real trouble going forward because if you are having to laying off REALLY good people then you know that you are likely in a world of hurt. Earlier this year […]
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Wednesday, August 21st, 2024
Adrian J Cotterill, Editor-in-Chief
Nickelytics, a leading provider of data-driven OOH advertising solutions, has acquired TRUCKADS, a premier provider of truck-side advertising and fleet graphic services. This strategic move significantly enhances Nickelytics’ capabilities and reach within the mobile out-of-home advertising market. “This acquisition marks a transformative moment for both Nickelytics and TRUCKADS,” said Judah Longgrear, CEO of Nickelytics. “TRUCKADS […]
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Tuesday, August 20th, 2024
Adrian J Cotterill, Editor-in-Chief
US Out of home (OOH) advertising revenue increased 3.4% in the second quarter of 2024 compared to the previous year, accounting for USD 2.78 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). This marks the highest quarterly volume ever for OOH, propelling first-half growth to a 4.8% increase. “Out […]
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