Author Archive

#Possible2025 @PossibleEvent April 28 – 30, 2025

Tuesday, November 19th, 2024

Adrian J Cotterill, Editor-in-Chief

Registration is now open for all pass types for the Possible Event. Now in its third year it takes place April 28 – 30, 2025 at the Fontainebleau Hotel in Miami. If you purchase your pass today you will lock in their highest discount (15%) and save up to USD 900 – but hurry, this […]

Clear Channel Upfront: How To Win w/ #OOH in 2025

Monday, November 18th, 2024

Adrian J Cotterill, Editor-in-Chief

2024 has been a highly successful year for Out of Home (OOH). According to the latest WARC/AA report, OOH advertising spend has grown by 16.7% in H1 and is predicted to grow by 12% year on year in 2024. Also ending the year on a high, Clear Channel UK, one of the UK’s leading OOH […]

#IVP @Veridooh Partners w/ Zuiver Group

Monday, November 18th, 2024

Adrian J Cotterill, Editor-in-Chief

Veridooh has announced a partnership with the Zuiver Group, marking its full expansion into the sophisticated Dutch OOH market. In a market first, Zuiver Group’s clients will gain access to Veridooh’s 100% independent verification platform, offering unprecedented levels of transparency and accuracy in OOH campaign delivery. Zuiver Group founder Edwin Werkman said “Veridooh is leading […]

Retail Media Month UK Town Hall & In-Store Webinar

Monday, November 18th, 2024

Adrian J Cotterill, Editor-in-Chief

As part of the DPAA’s ‘Retail Media Month’ they have two more events both happening this Wednesday. In London the DPAA will hold its FIRST UK Town Hall at IPG with guest speakers Julia Sparrow, Head of Consumer Experience, Mondelez; Chris Marjoram, Managing Director, UK & EMEA, Rapport WW and Mathilda Bobeica, Digital & Media […]

Robot Rental Service For Ads Launched By @GoKiwibot

Sunday, November 17th, 2024

Adrian J Cotterill, Editor-in-Chief

Kiwibot, a leader in autonomous robotic solutions, has announced the launch of its ‘rent-a-robot’ service to support companies with their cargo, advertising, and delivery needs today. Kiwibot Automation helps clients improve their operational costs by providing end-to-end automation solutions, particularly in industries with labor-intensive operations. This service is already available through the company’s webpage. Kiwibot […]

PRN Adds Muscle To *New* @BasicFitNL Retail Media Network

Sunday, November 17th, 2024

Adrian J Cotterill, Editor-in-Chief

Leading digital in-store advertising specialist PRN and Europe’s largest fitness chain, Basic-Fit, will partner to offer a full-service retail media network (RMN) across the 852 Basic-Fit fitness clubs in France. From January 1, 2025, PRN will be responsible for the monetization of all digital in-store advertising space across more than 5000 displays combining to an […]

Quinn Gibbons Joins Seen Media Group

Friday, November 15th, 2024

Adrian J Cotterill, Editor-in-Chief

Seen Media Group, one of NYC’s fastest-growing private media companies, has announced the addition of Quinn Gibbons to its National Sales team. With an impressive track record in sales and strategic client partnerships, Quinn is set to play a pivotal role in driving Seen Media Group’s continued success as it scales its high-impact, large-format billboards […]

Joel Heard Joins @AdaptMedia As Their New CTO

Friday, November 15th, 2024

Adrian J Cotterill, Editor-in-Chief

Joel Heard has joined Adapt Media as the company’s new Chief Technology Officer. With a rich background in leading technical teams, driving innovation, and delivering cutting-edge solutions, Joel brings a wealth of experience that will be instrumental in advancing Adapt Media’s mission to deliver next-generation augmentation of our DOOH and OOH media strategies.

More New Hires At @TAPTAP_Digital

Friday, November 15th, 2024

Adrian J Cotterill, Editor-in-Chief

Olivia Adams and Rob Morrison have joined Taptap Digital as Sales Directors in the UK. They will both will focus on driving new business and expanding advertiser and agency relationships to support ambitious the company’s expansion plans in the UK. The newly created roles will fulfill increasing demand from agencies and advertisers for a geocontextual […]

New CEO @VectorMedia (and Leadership Transition)

Friday, November 15th, 2024

Adrian J Cotterill, Editor-in-Chief

Vector Media, a leader in the out-of-home media space, has announced a strategic shift in leadership. After nearly eight years as CEO and two decades of dedicated service to the company Marc Borzykowski will now step into the role of Executive Chairman. He will continue to serve as CEO of Tranzito-Vector, focusing on expanding Vector’s […]