Author Archive
Tuesday, November 19th, 2024
Adrian J Cotterill, Editor-in-Chief
Registration is now open for all pass types for the Possible Event. Now in its third year it takes place April 28 – 30, 2025 at the Fontainebleau Hotel in Miami. If you purchase your pass today you will lock in their highest discount (15%) and save up to USD 900 – but hurry, this […]
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Monday, November 18th, 2024
Adrian J Cotterill, Editor-in-Chief
2024 has been a highly successful year for Out of Home (OOH). According to the latest WARC/AA report, OOH advertising spend has grown by 16.7% in H1 and is predicted to grow by 12% year on year in 2024. Also ending the year on a high, Clear Channel UK, one of the UK’s leading OOH […]
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Monday, November 18th, 2024
Adrian J Cotterill, Editor-in-Chief
Veridooh has announced a partnership with the Zuiver Group, marking its full expansion into the sophisticated Dutch OOH market. In a market first, Zuiver Group’s clients will gain access to Veridooh’s 100% independent verification platform, offering unprecedented levels of transparency and accuracy in OOH campaign delivery. Zuiver Group founder Edwin Werkman said “Veridooh is leading […]
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Monday, November 18th, 2024
Adrian J Cotterill, Editor-in-Chief
As part of the DPAA’s ‘Retail Media Month’ they have two more events both happening this Wednesday. In London the DPAA will hold its FIRST UK Town Hall at IPG with guest speakers Julia Sparrow, Head of Consumer Experience, Mondelez; Chris Marjoram, Managing Director, UK & EMEA, Rapport WW and Mathilda Bobeica, Digital & Media […]
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Sunday, November 17th, 2024
Adrian J Cotterill, Editor-in-Chief
Kiwibot, a leader in autonomous robotic solutions, has announced the launch of its ‘rent-a-robot’ service to support companies with their cargo, advertising, and delivery needs today. Kiwibot Automation helps clients improve their operational costs by providing end-to-end automation solutions, particularly in industries with labor-intensive operations. This service is already available through the company’s webpage. Kiwibot […]
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Sunday, November 17th, 2024
Adrian J Cotterill, Editor-in-Chief
Leading digital in-store advertising specialist PRN and Europe’s largest fitness chain, Basic-Fit, will partner to offer a full-service retail media network (RMN) across the 852 Basic-Fit fitness clubs in France. From January 1, 2025, PRN will be responsible for the monetization of all digital in-store advertising space across more than 5000 displays combining to an […]
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Friday, November 15th, 2024
Adrian J Cotterill, Editor-in-Chief
Seen Media Group, one of NYC’s fastest-growing private media companies, has announced the addition of Quinn Gibbons to its National Sales team. With an impressive track record in sales and strategic client partnerships, Quinn is set to play a pivotal role in driving Seen Media Group’s continued success as it scales its high-impact, large-format billboards […]
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Friday, November 15th, 2024
Adrian J Cotterill, Editor-in-Chief
Joel Heard has joined Adapt Media as the company’s new Chief Technology Officer. With a rich background in leading technical teams, driving innovation, and delivering cutting-edge solutions, Joel brings a wealth of experience that will be instrumental in advancing Adapt Media’s mission to deliver next-generation augmentation of our DOOH and OOH media strategies.
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Friday, November 15th, 2024
Adrian J Cotterill, Editor-in-Chief
Olivia Adams and Rob Morrison have joined Taptap Digital as Sales Directors in the UK. They will both will focus on driving new business and expanding advertiser and agency relationships to support ambitious the company’s expansion plans in the UK. The newly created roles will fulfill increasing demand from agencies and advertisers for a geocontextual […]
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Friday, November 15th, 2024
Adrian J Cotterill, Editor-in-Chief
Vector Media, a leader in the out-of-home media space, has announced a strategic shift in leadership. After nearly eight years as CEO and two decades of dedicated service to the company Marc Borzykowski will now step into the role of Executive Chairman. He will continue to serve as CEO of Tranzito-Vector, focusing on expanding Vector’s […]
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