Author Archive
Tuesday, August 13th, 2024
Adrian J Cotterill, Editor-in-Chief
LA based KEVANI, Inc. has announced a partnership with VIOOH, a leading premium global digital out-of-home supply-side platform. “We are excited to partner with VIOOH, providing our agency partners with an additional platform to seamlessly integrate their latest campaigns on our world-class assets,” said Kevin Bartanian, CEO of KEVANI. “This collaboration enhances our ability to […]
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Tuesday, August 13th, 2024
Adrian J Cotterill, Editor-in-Chief
Back in May 2024 we wrote ‘Loop Media In Trouble, Reshuffles Board, Lays Off Staff’ but sadly it gets worse for the LA based Loop Media (NYSE American: LPTV) company., as after announcing disastrous 2024 fiscal third quarter earnings, to add insult to injury it has now been delisted from the Exchange NYSE American LLC. […]
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Monday, August 12th, 2024
Adrian J Cotterill, Editor-in-Chief
The State of California has announced a first-of-its-kind #AI education initiative with NVIDIA. The public-private collaboration supports the state’s goals in workforce training and economic development by giving universities, community colleges and adult education programs in California the resources to gain skills in generative AI. “AI will continue to become more advanced and more prominent […]
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Monday, August 12th, 2024
Adrian J Cotterill, Editor-in-Chief
Cedara, a carbon intelligence platform, has introduced a new tool designed to measure carbon emissions in out-of-home advertising. This tool is claimed to be the first to measure both traditional and digital OOH advertising according to the latest standards from the Global Alliance for Responsible Media (GARM) and Ad Net Zero, offering enhanced transparency in […]
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Friday, August 9th, 2024
Adrian J Cotterill, Editor-in-Chief
Specsavers Creative continues to bolster its inhouse team with senior hires and promotions as it scales to meet the global needs of the business. Creative Director, Richard James is promoted to the new role of Global Creative Director. Richard has been with the business for 20 years; his inherent understanding of the Specsavers brand has […]
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Thursday, August 8th, 2024
Adrian J Cotterill, Editor-in-Chief
Place Exchange have just released their H1 2024 Programmatic OOH Trends Report. Some key takeaways from the report include: – Outdoor (including billboards and street furniture) remained the largest venue category, with 60% of spend, followed by Retail at 13%, Transit at 9%, and Entertainment at 8%. Overall, the number of programmatic OOH screens increased […]
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Thursday, August 8th, 2024
Adrian J Cotterill, Editor-in-Chief
Freeosk has announced integration with Place Exchange, a leading supply platform for programmatic out-of-home media, which will offer advertisers access to in-store, experiential retail media inventory for the first time. Marketers can now seamlessly activate messaging on Freeosk’s unique discovery kiosks that go beyond impressions to provide immersive shopper engagement. Initial in-store inventory will be […]
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Wednesday, August 7th, 2024
Adrian J Cotterill, Editor-in-Chief
Screenverse, a leader in programmatic digital-out-of-home advertising and the largest network of digital screens in the world, has partnered with Vertical Impression, North America’s premier elevator digital signage network. Vertical Impression harnesses the integral role of elevators in urban life, transforming these distraction-free moments into prime advertising opportunities. Vertical Impression has grown to be the […]
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Tuesday, August 6th, 2024
Adrian J Cotterill, Editor-in-Chief
Dubai-based Elevision, a leader in Proptech and DOOH media solutions has announced a strategic partnership with renowned international property developer Oxley marking their debut in the UK where they will introduce advanced resident communication solutions through its digital lift screens and the Elevision CommConnect platform at Oxley’s prestigious Royal Wharf development. Niall Sallam, Elevision’s CEO […]
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Tuesday, August 6th, 2024
Adrian J Cotterill, Editor-in-Chief
Generative AI startup Memorable AI, who spoke at our ADAi Miami Conference back in April has been acquired by Reddit. Memorable AI has built technology to help advertisers find the most effective text, images and videos to use in their sponsored messages, and Reddit hopes the acquisition will improve the quality of ads on its […]
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