DailyDOOH

Outbrain (NASDAQ: OB), a technology platform that drives business outcomes through engagement, announced today it has entered into a definitive agreement to acquire Teads, the global omnichannel video platform. The strategic combination will unite two of the most recognized names in digital advertising to create an end-to-end, omnichannel advertising solution for the open internet. The […]

Women in AV/IT (WAVIT), a 501(c)(3) nonprofit organization dedicated to advancing women in the audio-visual industry, has launched its Wave of Influence Mentorship Program, designed to support women as they embark on AV/IT careers, or navigate career challenges. With a community-minded approach, WAVIT ensures that no woman is left alone. Committee members will provide resources […]

Jaffa Cakes’ new comedic campaign has achieved the highest scores yet for long-term commercial effectiveness in Out-of-Home advertising, according to System1, the Creative Effectiveness Platform that harnesses the power of emotion to drive growth for the world’s leading brands.    “We’re a cake” You Biscuit” scored an exceptional 5.0 Stars, while “Clue’s On the Box” scored […]

DOOH Academy, the leading provider of education on digital and programmatic for the out of home (OOH) media industry, has announced the launch of its newest certification course, The Billboard Operators Guide to Digital & Programmatic. DOOH Academy’s newest online certification course focuses on helping independent billboard operators understand the opportunity for revenue growth from […]

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media has announced that Mo Moubayed, Co-Founder of Veridooh will speak at its next Research, Retail & Tech webinar on August 7 at 8am PT/11am ET/4pm GMT. The topic for the session will be ‘How Independent Verification is Helping Drive OOH […]

JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, has announced its 2024 half-year results. Commenting on the 2024 half-year results, Jean-Charles Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux, said: “Our H1 2024 group revenue grew by +14.0%, +13.4% on an organic basis, to reach €1,807.6 million, including +15.4% […]

Videlio has announced a new majority shareholder, namely Trévise Participations. “We are investing in the company over the long term, as we believe in its excellence and strong growth potential. Videlio is a unique French company with an international dimension, a leader in its industry and we are looking forward to this new partnership”, said […]

Beyond Ordinary Events, Inc. (BOE)’s POSSIBLE, the premier marketing tentpole announced that it has been acquired by Hyve Group, one of the world’s leading organizers of next-generation events. We are told that by joining forces, Hyve and POSSIBLE will combine resources to deliver a unique platform and experience that continues to bring marketers, business leaders […]

CoolerX, which recently rebranded from the name Cooler Screens, has launched a self-service platform that enables retailers “to plan, execute, and optimize their in-store retail media campaigns in-house,” it says. The self-service platform, built on CoolerX’s proprietary #AI technology and powered by real-time data and interaction signals, offers retailers control and flexibility over their in-store […]

Executive Channel Network (ECN) claims to have launched the biggest ever #3DOOH advertising campaign in partnership with Optimum Nutrition, the world’s number one sports nutrition brand. As millions of people worldwide tune in to watch this year’s biggest sporting events including the Summer Olympic Games in Paris, Optimum Nutrition aims to captivate and engage audiences […]