Author Archive
Wednesday, July 10th, 2024
Adrian J Cotterill, Editor-in-Chief
Pikasso Italia has been awarded the exclusive Digital Out-of-Home advertising concession for the Bariblu shopping centre. Bariblu, located in Triggiano, is one of the three main malls in the province of Bari. The mall opened in 2007, and was inaugurated in December 2023 as a brand-new Food Village, designed by the architecture firm Design International, […]
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Wednesday, July 10th, 2024
Adrian J Cotterill, Editor-in-Chief
At the start of this summer, passengers aboard Fire Island Ferries and Fire Island Water Taxis saw vibrant new displays on their journey. As part of the Ferries’ and Water Taxi’s new advertising program, the campaigns are not just bringing PSAs up close to passengers– but they are also offsetting ridership costs and maintenance fees […]
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Wednesday, July 10th, 2024
Adrian J Cotterill, Editor-in-Chief
Branded Cities, North America’s premier iconic Out-of-Home company, has announced the acquisition of operating rights to ROYALMOUNT’s interior and exterior Out-of-Home network of assets. The addition of ROYALMOUNT to the Branded Cities portfolio gives them an iconic foothold in the Montreal market and reinforces Branded Cities’ position as the leading choice for premium venues across […]
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Wednesday, July 10th, 2024
Adrian J Cotterill, Editor-in-Chief
SHEBA, the premium cat food produced by Mars, has teamed up with the Media & Entertainment Group Global, to create a unique #3DOOH outdoor campaign that sees two digital screens interacting with one another. Global’s large-format digiwall at Bond Street’s London Underground station currently features the famous SHEBA cat sitting nonchalantly on a huge digital […]
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Tuesday, July 9th, 2024
Adrian J Cotterill, Editor-in-Chief
Next week Deliveroo will likely announce the launch of an out-of-home advertising platform in the form of digital screens fitted to a new fleet of electric scooters. We understand that the London-listed takeaway food service has signed an agreement with Ad-MOTO to provide commercial messages on 200 e-scooters in central London. Devesh Mishra, Deliveroo’s chief […]
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Monday, July 8th, 2024
Adrian J Cotterill, Editor-in-Chief
i3-Technologies, a leading innovator in interactive technology solutions has announced the acquisition of CTOUCH, a prominent developer of sustainable touchscreen technologies. We are told that this strategic acquisition is set to enhance i3-Technologies’ product offerings and market reach, solidifying its position as a global leader in the interactive technology and collaboration solutions industry. The acquisition […]
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Sunday, July 7th, 2024
Adrian J Cotterill, Editor-in-Chief
What do the bus shelters at Barking station, Seven Sisters Station, Wood Green, Ealing Town Hall and Bexleyheath Market Place in London all have in common? Well, it seems tha they are among the bus shelters that could deliver the most attention for brands in London. JCDecaux and Lumen Research have unveiled new ‘Attention! London […]
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Sunday, July 7th, 2024
Adrian J Cotterill, Editor-in-Chief
In November 2019 Outcome Health founders Rishi Shah, Shradha Agarwal, Outcome CFO Brad Purdy and executive VP Ashik Desai were charged in federal court with a combined 26 counts of fraud for defrauding investors out of hundreds of million of dollars. Ashik Desai pleaded guilty to the charges and cooperated with the investigation whereas the […]
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Sunday, July 7th, 2024
Adrian J Cotterill, Editor-in-Chief
Carvertise is introducing Branded Chauffeur, a new high-end transportation service that delivers clients’ VIPs to and from conferences and events in luxury wrapped vehicles showcasing their logos and marketing messages. Carvertise CEO Mac Macleod told us “We’re taking experiential marketing at conferences and trade shows to a whole new level. Our clients’ VIPs aren’t just […]
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Sunday, July 7th, 2024
Adrian J Cotterill, Editor-in-Chief
Royal Holloway lecturer Dr Tim Summers teamed up with Dr William Ayers (University of Central Florida) to organize the first conference on theme park music and sound, titled ‘All Ears: Music and Sound in and Beyond Disney Theme Parks‘. The conference took place June 20-21 2024 at the University of Central Florida, in Orlando, right […]
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