Author Archive
Friday, July 5th, 2024
Adrian J Cotterill, Editor-in-Chief
Tom Reilly has joined Vector Media as the company’s new Executive Vice President of Local Sales. Tom comes to Vector with an impressive background, having built and scaled numerous sales teams, including an 18-year run at National CineMedia (NCM), where he built and managed a local/regional team of over 200 local sellers. Tom is replacing […]
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Wednesday, July 3rd, 2024
Adrian J Cotterill, Editor-in-Chief
LG Electronics has acquired an 80 percent stake in Athom, an industry-leading smart home platform company based in Enschede, Netherlands. The agreement includes plans to acquire the remaining 20 percent within the next three years. This strategic move aims to enhance LG’s connectivity within open smart home ecosystems. By integrating Athom’s capabilities with LG’s Affectionate […]
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Tuesday, July 2nd, 2024
Adrian J Cotterill, Editor-in-Chief
Global Media and Entertainment have just introduced their latest premium outdoor offering, The Landmark @ London Bridge. Joining the iconic local landscape that includes the Shard, Borough Market, and Southwark Cathedral, the 100m2 digital screen is unmissable to the thousands of Londoners, commuters, and tourists who travel to or through the area every day on […]
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Tuesday, July 2nd, 2024
Adrian J Cotterill, Editor-in-Chief
Ryff, who describe themselves as pioneers of in-scene advertising and virtual product placement has partnered with influential UK media ower Elonex to launch what they call ‘In-Scene Out-of-Home’, also described as a groundbreaking advertising model that enables Elonex to take Ryff’s inventory of in-scene billboards to market alongside its DOOH advertising sites. We are told […]
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Tuesday, July 2nd, 2024
Adrian J Cotterill, Editor-in-Chief
DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media, announced today that nominations are open for its annual Leading Women in Digital Media Awards. The awards program developed by WE.DOOH (the association’s Women’s Empowerment Initiative) recognizes outstanding female leadership at DPAA member companies. Information on how to nominate can be […]
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Tuesday, July 2nd, 2024
Adrian J Cotterill, Editor-in-Chief
When the ICC Men’s T20 World Cup came to the United States for the first time, GoVision was enlisted to provide an in-stadium video experience worthy of one of the world’s most-watched sporting events. Initially, GoVision was contracted by PMY Group to build two 27’ x 60’ ft. LED screens on 120-foot-high scaffolding towers at […]
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Monday, July 1st, 2024
Adrian J Cotterill, Editor-in-Chief
Back in December, 2021 — Quotient (NYSE: QUOT) entered into a partnership with movie rental company Redbox (Nasdaq: RDBX) that expanded their media network, more recently Redbox signed up with Place Exchange to iopen up access to screens on all of their movie and gaming rental/purchase kiosks across the US but that is likely the […]
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Monday, July 1st, 2024
Adrian J Cotterill, Editor-in-Chief
Nickelytics has acquired On Touch Go, described as an innovative advertising platform. The press release states that the acquisition represents a significant milestone for Nickelytics as it aims to broaden its technological capabilities and market presence in the advertising sector. On Touch Go, a DSP known for its unique approach to digital marketing by serving […]
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Monday, July 1st, 2024
Adrian J Cotterill, Editor-in-Chief
As part of Google’s annual Creative Lighthouse event that took place during the most recent Cannes Lions International Festival of Creativity, Google invited Tombras and a select group of creative visionaries to unveil work from an experiment powered by Generative AI using Gemini. The ask was to create an ‘impossible’ ad campaign using Gemini to […]
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Friday, June 28th, 2024
Adrian J Cotterill, Editor-in-Chief
Clear Channel Outdoor, Airports Division, the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), has announced a new partnership and sponsorship with Visit Annapolis & Anne Arundel County (VAAAC). VAAAC is a nonprofit Destination Marketing/Management Organization whose mission is to foster a welcoming destination and promote tourism on behalf of its visitors, […]
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